If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to examine influential factors on branded app adoption from the perspectives of brand relationship and consumption values. Thus a research model integrating consumer-brand relationship literature and the theory of consumption values is developed. Design/methodology/approach -Using the survey approach, 245 participants were recruited from several app market forums and app fan communities. The banking apps issued by three large banks in Taiwan were used in the research. Findings -The findings support the research model and confirm that brand relationship in terms of brand attachment and brand identification, and perceived overall consumption values are influencing factors in branded app adoption.Research limitations/implications -The research advances the understanding of the effect of brand relationship on branded app use behavior and the functional and non-functional value components pertaining to branded apps. Originality/value -Little research has investigated if brand-consumer relationship and consumption values can sustain and continually impact consumers' choice in mobile apps.

This study chooses the content perception perspective to develop a theoretical model portraying the psychological activities of Web surfers exposed to content Web sites. After collecting 549 empirical observations in a controlled lab environment, tests the theoretical relationships by using the structural equation modelling (SEM) technique. The results strongly indicate that effective content perceptual dimensions can help content Web surfers to develop positive attitudes toward content sites, which in turn induce favorable behavioral outcomes such as frequent site usage and loyalty. Such a proposed theoretical model not only has the potential to enrich the theoretical underpinning of Internet studies but also presents a practical framework to guide content strategy formulations for the online content industry. Detailed implications for both managerial research and practice are discussed.

Accurate market segmentation has been the basis for successful customization of products and services. To date, however, the marketing management literature has focused mainly on the exploration of segmentation variables, but lagged behind in the development of practical means for segmentation mechanisms using contemporary information technology. Motivated by this shortcoming, the current study attempts to devise an effective method that allows for systematic collection and analysis of online customers’ click stream data to facilitate market segmentation. Cohen’s CAD theory was employed in conjunction with artificial neural network models to provide the analytical foundation of this research. To test the effectiveness of the proposed method, a sizable online field experiment utilizing a disguised 7‐ELEVEN Website was conducted, and 912 useful click streams collected. The results from the subsequent data analysis supported the feasibility of the current work, but also identified the needs for further study.

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Evaporation of droplets composed of insoluble materials provides a low‐cost and facile route for assembling materials and structures in a wide spectrum of functionalities down to the nanoscale and also serves as a basis for innovating ink‐solution‐based future manufacturing technologies. This review summarizes the fundamental mechanics theories of material assembly by droplet drying both on solid and liquid substrates and in a fully suspended air environment. The evolution of assembly patterns, material deformation, and liquid flow during droplet drying and its response to external stimuli ranging from solution surfactant and pH value, surface geometric pattern and wettability, drying temperature, pressure environment, to electrical field have been highlighted to elucidate the coupling mechanisms between solid materials and liquid solutions and the manipulation strategies for material assembly through an either active or passive means. The recent progresses in ink‐based printing technologies with selected examples are also presented to illustrate the immediate applications of droplet drying, with a focus on printing electronic sensors and biomedical devices. The remaining challenges and emerging opportunities are discussed.