Agriculture is indispensable for every country. Farmers use pesticides in large quantities to increase productivity, thus causing serious damage to the agro-ecological environment. If consumers consume a large number of such vegetables, there can be an adverse effect on their health. Therefore, consumers shift from consuming general vegetables to organic vegetables. However, the price of organic vegetables is higher than that of general vegetables, and there are doubts about the authenticity of the production and marketing process. Unfortunately, production and sales records are often falsified. The blockchain may be able to guarantee the authenticity of organic vegetables because the blockchain is tamperproof and transparent. Therefore, we proposed an exercise environment for the production and marketing of organic vegetables by using Ethereum. This proposed system can ensure the authenticity of the production and sales record, it may increase the sales of organic vegetables and solve the problem of agricultural ecological environment pollution in the real world.
The online shopping market is developing rapidly, meaning that it is important for retailers and manufacturers to understand how consumers behave online compared to when in brick-and-mortar stores. Retailers want consumers to spend time shopping, browsing, and searching for products in the hope a purchase is made. On the other hand, consumers may want to restrict their duration of stay on websites due to perceived risk of loss of time or convenience. This phenomenon underlies the need to reduce the duration of consumer stay (namely, time pressure) on websites. In this paper, the browsing behavior and attention span of shoppers engaging in online shopping under time pressure were investigated. The attention and meditation level are measured by an electroencephalogram (EEG) biosensor cap. The results indicated that when under time pressure shoppers engaging in online shopping are less attentive. Thus, marketers may need to find strategies to increase a shopper’s attention. Shoppers unfamiliar with product catalogs on shopping websites are less attentive, therefore marketers should adopt an interesting style for product catalogs to hold a shopper’s attention. We discuss our findings and outline their business implications.
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