Teaching students to become project management professionals requires a real world experience. Incorporating live clients into student projects, instead of using case studies or mock companies, adds a dimension that exposes students to the realities of project management. This paper will describe a structured methodology used in a project management course to learn a completed project life cycle. Based upon the written evaluations included with the final project documentation, students feel this project is the most valuable learning experience of the course. Furthermore, the positive relationship established with the clients allows this project to serve as a bridge between business and academe. This paper will discuss a variety of approaches to build an experiential learning model and provide a case study of a project management course using experiential learning to evolve a learning opportunity.
<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.5in 0pt; mso-para-margin-top: 0in; mso-para-margin-right: 3.0gd; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 3.0gd;"><span style="color: black; font-size: 10pt;"><span style="font-family: Times New Roman;">This study seeks to analyze the effectiveness of the text mining process.<span style="mso-spacerun: yes;"> </span>Complaint forums on various consumer report websites will be analyzed using text and data mining software.<span style="mso-spacerun: yes;"> </span>Data from feedback forums will be compiled and analyzed using a text miner software program.<span style="mso-spacerun: yes;"> </span>The relationships and patterns among keywords and their associations will be cluster-analyzed to gain a deeper understanding of the data. A case study will also be conducted to assay the effectiveness of text mined.<span style="mso-spacerun: yes;"> </span>The data of Internet complaint forum, </span><a href="http://www.planetfeeback.com/"><span style="color: black;"><span style="font-family: Times New Roman;">http://www.planetfeeback.com</span></span></a><span style="font-family: Times New Roman;">, will be text mined.<span style="mso-spacerun: yes;"> </span>The decision to use an Internet complaint forum as the case subject was made because of its easy access and reputation as storage medium for large sources of data.<span style="mso-spacerun: yes;"> </span>The main goal of this study is to gauge the effectiveness of text mining.<span style="mso-spacerun: yes;"> </span>The complaint forum will be text mined to find relationships.<span style="mso-spacerun: yes;"> </span>The results will then be analyzed and then interpreted to determine the effectiveness of the text and data mining process.<span style="mso-spacerun: yes;"> </span></span></span></p>
In this chapter, the guiding principles of the modularization content arrangement that some instructors use is offered. Eight planning steps in module instructional design are summarized. A general strategy of these principles and applications in a case study is discussed in this chapter as well. A new modularization approach in instructional design, defining the course goals and arranging the course content, are two important issues for instructors. The author hopes the process of the module instructional design through essential knowledge and skills in the computer literacy course development will not only be a valuable synthesizing experience for instructors, but also the modularization approach may be preferable to students with a variety of backgrounds.
<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">CRM (Customer Relationship Management) is a systematic business approach using information and on-going dialogue to build long lasting and mutually beneficial customer relationships. CRM integrates data, technology, analyses and marketing and communications processes across all customer touch-points. CRM can be an effective business strategy tool when used appropriately, especially now in our customer center business.<span style="mso-spacerun: yes;"> </span>To the end, a holistic view of the implementation of CRM should be made in order to discuss the pro and con about this strategy.<span style="mso-spacerun: yes;"> </span>This paper will review a number of CRM literatures and a conceptual systems thinking model will be built to explore these Customer Relationship Management related components to guide the administrators as they attempt to steer the Customer Relationship Management clear of these obstacles.<span style="mso-spacerun: yes;"> </span>Specifically, systems feedback loops as a tool to demonstrate the dynamic structure of Customer Relationship Management components and assist the management control policy scenario planning.</span></span></p>
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