The problem of the research is the insufficient study of political correctness (PC) in the intercultural and linguistic aspects, as well as the urgent need to establish its status in the modern integrated culture. The relevance of the study is due to there is no unified approach to the analysis of the concept of PC in the political sphere. There is a special ideological cultural and behavioural linguistic tolerant tendency on the contrary to expressions subjected to public ostracism because the speeches of public figures contain too many politically incorrect statements. Thus, the “listener” may have an internal protest against the use of PC vocabulary in everyday life, although its use is forced upon society by all types of media. The study is touch upon the analysis of the vast corpus of statements by US President D. Trump on Twitter, as well as other open Internet sources. The problem of studying PC was dealt with as Russian scientists, such as A.B. Ostroukh, M. Yu. Palazhchenko, Yu.L. Gumanova, S.G. Ter Minasova, L.V. Tsurikova and others, as well as their foreign colleagues: Paul Berman, Deborah Cameron and others. The research aims to attempt to describe the PC category in terms of cultural, behavioural and linguistic perspectives. By the tasks set for the study, the following methods were used: descriptive method, methods of distributive, component, quantitative and comparative analysis. The results could be used in educational and methodological activities as well as preparation of materials on cultural linguistics, lexicology, linguistic stylistics submissions, etc. The further research course plans to establish the relationship between the occasional euphemistic vocabulary.
The problem of the research is the insufficient study of political correctness (PC) in the intercultural and linguistic aspects, as well as the urgent need to establish its status in the modern integrated culture. The relevance of the study is due to there is no unified approach to the analysis of the concept of PC in the political sphere. There is a special ideological cultural and behavioral linguistic tolerant tendency in the contrary to expressions subjected to public ostracism due to the fact that the speeches of public figures contain too many politically incorrect statements. Thus, the “listener” may have an internal protest against the use of PC vocabulary in everyday life, although its use is forced upon society by all types of media. The study is touch upon the analysis of the vast corpus of statements by US President D. Trump on Twitter, as well as other open Internet sources. The problem of studying PC was dealt with as Russian scientists, such as A.B. Ostroukh, M. Yu. Palazhchenko, Yu.L. Gumanova, S.G. - Ter Minasova, L.V. Tsurikova and others, as well as their foreign colleagues: Paul Berman, Deborah Cameron and others. The aim of research is to attempt to describe the PC category in terms of cultural, behavioral and linguistic perspectives. In accordance with the tasks set for the study the following methods were used: descriptive method, methods of distributive, component, quantitative and comparative analysis. The results could be used in educational and methodological activities as well as preparation of materials on cultural linguistics, lexicology, linguistic stylistics submissions, etc. The further research course plans to establish the relationship between the occasional euphemistic vocabulary.
Statement of the problem. The purpose of the study is the search of the most productive tool for neutralizing discriminatively marked lexical means according to the principle of political correctness in media discourse. The linguopragmatics of neutralized discriminative marked lexical means allows the eliminating the discriminative effect and significantly increases the chances of successful communication. Results. The research material is represented by the Internet foreign media texts. We analyzed them through critical discourse analysis. According to the results of the analysis of 107 media texts containing discriminative lexical means of nominative areas "Racial (national) identity" and "Gender identity" we define the main tools of neutralization. They are euphemization, reduction of stigmatic terms and exclusion of invectives. Conclusion. According to the research results, the authors conclude that euphemization is the most productive instrument of neutralization of the discriminative lexical means in nominative areas of "Race (national) identity" and "Gender identity". Neutralization by euphemization in compliance with the principle of political correctness enables communicants not only to avoid the use of discriminative lexical means, but also can make communication more effective.
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