This review covers universal patterns in facial preferences. Facial attractiveness has fascinated thinkers since antiquity, but has been the subject of intense scientific study for only the last quarter of a century. Many facial features contribute to facial attractiveness: Averageness and symmetry are preferred by males and females, probably because they signal genetic quality and developmental stability. Men prefer highly feminized female faces because they reflect high estrogen levels and low testosterone levels. This indicates that the woman is reproductively healthy. Women, on the other hand, prefer a moderate level of male facial masculinity, since facial masculinity that is too pronounced signals high level of testosterone and, thereby, a poorly developed pro-family personality. In women, facial hair is detrimental to facial attractiveness. In men, the effect is not consistent. Faces with a clear complexion are attractive to both men and women. Men prefer light and smooth skin in women. Positive facial expressions also enhance facial attractiveness. Many factors, in particular skin condition and facial proportions, affect perceived age, which is an important component of facial attractiveness. Men in particular strongly prefer youthful-looking female faces. Facial preferences enable an individual to recognize reproductively fit mates. Therefore, facial preferences are adaptive, although non-adaptive mechanisms related to general brain function also play a role. KEY WORDS: physical attractiveness, facial esthetics, human face, beauty Everything is in the face CiceroFacial attractiveness is something that is intuitively perceived rather than measurable with instruments. Until recently, facial attractiveness was more a subject of interest for artists and philosophers than for scientists. However, physical attractiveness has proven to have such serious interpersonal and social consequences that science cannot exclude it from its realm of study. Moreover, scientific research on physical attractiveness is justified because it is connected to the

Body mass index and waist-hip ratio are related to human health and both play a role in mate choice. However, previous research is inconsistent as to what body mass index and waist-hip ratio values are preferred in women and what the relative importance of body mass index and waist-hip ratio for attractiveness is. Here, we made several methodological refinements to obtain reliable estimations. Participants (Poles) indicated the most attractive woman from a set of digitally manipulated high-quality silhouettes varying orthogonally in body mass index and waist-hip ratio and viewed from behind to exclude effects of the breast size. Then, each participant chose the more attractive silhouette from pairs in which one figure deviated from his/her ideal in body mass index and the other in waist-hip ratio. Both sexes preferred underweight women (body mass index = 17.3) with accentuated waist (waist-hip ratio = 0.66 for female and 0.70 for male judges). These represent preferences for unhealthy body mass and healthy body shape. Furthermore, body mass index proved twice as important for attractiveness as waist-hip ratio, even though literature data indicate that waist-hip ratio is at least as important for health as body mass index. We discuss the obtained pattern of preferences from the perspective of evolutionary psychology.

Facial attractiveness: Variation, adaptiveness and consequences of facial preferencesThis review embraces the following topics: intra- and inter-populational variation of facial preferences, relationship between facial attractiveness and mate value, biological and social effects of the perception of facial attractiveness, credibility of the adaptive perspective on facial preferences, and the phylogeny of facial attractiveness. Its main conclusions are as follows: (1) Many sources of inter-individual variation in assessments of facial attractiveness have been identified, e.g., the age, sex, biological quality, physiological state, personality, and living situation of the judge, as well as previously observed faces, physical similarity of the focal face to the judge's face, and acquaintance with and knowledge of the face owner. (2) Inter-populational consistency in perception of facial attractiveness is substantial and possesses both a biological and a cultural basis. (3) Facial attractiveness is a reliable cue to biological quality of the face owner, e.g., better parasite resistance, physical fitness, reproductive fitness, longevity, less mutational load, higher intelligence and better mental health. (4) Facially attractive people have more sexual partners, marry at a younger age, and remain single less frequently. Thereby, they have higher reproductive success than unattractive individuals. (5) As a whole, research supports the thesis that facial preferences are adaptive, that is, they evolved during the course of biological evolution because they assisted an individual in choosing a mate with good genes or a good personality.

Although people we meet in real life are usually seen in motion, research on facial attractiveness has predominantly been conducted on static facial images. This raises a question about ecological validity of results obtained in such studies. Recently, several studies endeavoured to determine the concordance between attractiveness of faces seen on photos and video clips, but their results are markedly divergent, frequently indicating no concordance. In the present study, the association between attractiveness of facial images and clips was tested on a larger sample than has previously been reported (106 females, 102 males), and features under the face owner's control (scalp and facial hair, makeup, mouth expression) were controlled for. Two types of facial images were used: photographs and frames extracted from films. Correlation coefficients between attractiveness of static and dynamic faces were high (about 0.7), did not depend on facial sex or image type (photograph/frame), and did not diminish when the covariates were controlled for. Furthermore, the importance of facial averageness, femininity/ masculinity, symmetry, fattiness, skin health, and mouth expression for attractiveness proved similar for static and dynamic stimuli. This leads to the optimistic conclusion that results of studies relying on attractiveness assessments of static facial images are ecologically valid.

This study investigated a hypothesis of dependence of child height and weight on the month of their birth. The sample comprised 1,241 subjects, 568 boys and 673 girls, age 6-20 years, from villages in Olsztyn Province, Northeast Poland. Individuals' height and weight data were standardized by sex and age to allow grouping of individuals born in the same month irrespective of their sex and age at examination. Subjects born in October to March proved to be significantly taller and heavier than those born in April to September. The magnitude of differences between the semiannual groupings equaled 13.1% of a standard deviation (SD) in height (P = 0.03) and 14.2% of SD in weight (P = 0.02). The month-of-birth effect was much stronger for children characterized by high socioeconomic status, where these differences amounted to 39.1% of SD in height (P = 0.02) and 49.4% of SD in weight (P = 0.01). There were no regular changes of the effect with age and no differences between the sexes were found. Fitted cosine functions identified the highest values of examined traits for individuals born in December with the lowest values being found in those born in June. Possible explanations of the month-of-birth effect are considered in terms of age categorizing, seasonal variety of growth rates, as well as birth-related or conception-related global, hemispheric, and local factors. This study rejects the first two possibilities and suggests this effect requires further research to be conducted in various geographical locations, climates, and cultures, on humans as well as on other species.

The low proportion of waist to hip size in females is a unique and adaptive human feature. In contemporary human populations, the waist-to-hip ratio (WHR) is negatively associated with women’s health, fecundity, and cognitive ability. It is, therefore, hypothesized that men will prefer women with low WHR. Although this prediction is supported by many studies, considerable disagreement persists about which WHR values are the most attractive and the importance of WHR for attractiveness of the female body. Unfortunately, the methods applied thus far are flawed in several ways. In the present study, we investigated male preferences for female WHR using a high precision assessment procedure and digitally manufactured, high quality, anthropometrically informed stimuli which were disentangled from body mass covariation. Forty men were requested to choose the most attractive silhouette consecutively from six series (2 levels of realism × 3 levels of body mass), each consisting of 26 female images that varied in WHR (from .60 to .85 by .01). Substantial inter-individual variation in the choices made was observed. Nevertheless, low and average WHR values were chosen more frequently than above-average values or values below the normal variation of the trait. This preference pattern mirrors the relationship between WHR and mate value, suggesting that the preferences are adaptive.

The following explanatory mechanism has been formulated: insolation in Poland is minimal in November-February (winter period), and so ultraviolet absorption and vitamin D production is then the lowest. Vitamin D regulates embryo's cellular differentiation, and its deficiency triggers permanent developmental changes. Therefore, individuals conceived in autumn (i) are at the greatest risk of early vitamin D deficiency, (ii) are born in summer, and (iii) are relatively small in their further lives. The contribution of low-socioeconomic status, short breastfeeding, and being a male to the occurrence of the season-of-birth effect is also discussed.

The issue of cultural universality of waist-to-hip ratio (WHR) attractiveness in women is currently under debate. We tested men's preferences for female WHR in traditional society of Tsimane'(Native Amazonians) of the Bolivian rainforest (N = 66). Previous studies showed preferences for high WHR in traditional populations, but they did not control for the women's body mass.We used a method of stimulus creation that enabled us to overcome this problem. We found that WHR lower than the average WHR in the population is preferred independent of cultural conditions. Our participants preferred the silhouettes of low WHR, but high body mass index (BMI), which might suggest that previous results could be an artifact related to employed stimuli. We found also that preferences for female BMI are changeable and depend on environmental conditions and probably acculturation (distance from the city). Interestingly, the Tsimane' men did not associate female WHR with age, health, physical strength or fertility. This suggests that men do not have to be aware of the benefits associated with certain body proportions - an issue that requires further investigation.