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Two parallel lines of inquiry, tolerance for and acceptance of wildlife populations, have arisen in the applied literature on wildlife conservation to assess probability of successfully establishing or increasing populations of controversial species. Neither of these lines is well grounded in social science theory, and diverse measures have been employed to assess tolerance, which inhibits comparability across studies. We empirically tested behavioral measures of tolerance against self-reports of previous policy-relevant behavior and behavioral intentions. Both composite behavioral measures were strongly correlated (r > .70) with two attitudinal measures of tolerance commonly employed in the literature. The strong correlation between attitudinal and behavioral measures suggests existing attitudinal measures represent valid, parsimonious measures of tolerance that may be useful when behavioral measures are too cumbersome or misreporting of behavior is anticipated. Our results demonstrate how behavioral measures of tolerance provide additional, useful information beyond general attitudinal measures.

Purpose – The purpose of this article is to present a tool for assessing the sustainability knowledge of an undergraduate population. Design/methodology/approach – Multiple-choice questions were developed through soliciting expert input, focus groups, pilot testing, distribution via a large-scale online survey and analysis using item response theory. Findings – The final assessment consists of 16 questions from the environmental, economic and social domains, covering foundational concepts within the topic of sustainability. Research limitations/implications – This assessment represents an initial effort to quantify knowledge of the broad and abstract concept of sustainability. The authors plan to continue refining these questions to better differentiate between students with higher levels of knowledge and to replace those with answers that may change over time. Practical implications – With knowledge of sustainability concepts becoming increasingly included in institution-wide learning objectives, there is a growing demand for a way to measure progress in this area. Our assessment tool can easily be used (via a campus-wide survey or distributed at the classroom level) by institutions to gauge current levels of knowledge and track changes over time, as well as assess the effectiveness of courses and curricula at meeting sustainability knowledge goals. Originality/value – This assessment of sustainability knowledge is the first of its kind to include all three separate domains of sustainability, and we expect it to be useful across a variety of college and university contexts.

The present study examined the feasibility of experimentally manipulating perceptions of benefit and control via communications to increase public acceptance of bears. We assigned subjects to either a pseudo‐control (basic bear biology message) or 1 of 3 treatments adding a benefits message, a perceived control message, or combining messages about both benefits and perceived control. Within‐subjects pre–post t‐tests showed a significant increase in acceptance among those in the benefits and combined treatments. A between‐subjects 1‐way analysis of variance (ANOVA) showed a significant difference between the perceived control and combined treatments (where the perceived control message actually decreased acceptance). Our results highlight the importance of including information about benefits stemming from the presence of black bears, as adding this information tended to increase stakeholder acceptance of black bear populations. © 2013 The Wildlife Society.