In societies with a tradition of partisan news media (→ Partisan Press), whether news organizations have a political bias is less of a concern. In other environments where mainstream news media purport to be fair and objective, and journalists are expected to be neutral gatekeepers instead of partisan advocates (→ Advocacy Journalism; Journalists' Role Perception), whether the news media have a bias would receive close scrutiny from politicians, scholars, the general public, and journalists themselves. It is common for observers to perceive a political bias, which reduces their trust in the news media, and triggers their criticism of both media organizations and journalists (→ Media Production and Content).
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