Analysis of design thinking as an innovative method of forming creative skills in students is the goal of the investigation. To write the article, general scientific methods were applied. From the theoretical pedagogical methods, we highlight the approaches of concretization, generalization and abstraction. In particular, the terminological discussions regarding the concept of design thinking are defined in the results. Also in the results it is shown the connections between the development of creativity and employment; the features of the stages of its use in the education process, the role of design thinking in the formation of creativity are elaborated. In our opinion, design thinking is a principle of joint research that influences the formation of innovative team solutions and the solution of complex problems. It is concluded, that the following criteria of design thinking are the main ones: focus on cooperation, participation, anthropology and conducting experiments. Usually in pedagogy, a certain division into stages is used in the use of design thinking: empathy, focus, generation of ideas, prototyping, testing. Modern top managers recognize that the fascination with the creative component harms production processes.
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