Third-party quality assurance seals have emerged as a prominent mechanism to reduce uncertainty and increase purchase conversion in online markets. However, systematic studies of the effectiveness of these seals are scarce. In this study, we exploit a unique data set of 9,098 shopping sessions at an online retailer's website to empirically measure the value and effectiveness of assurance seals on the likelihood of purchase by shoppers. The data set is collected from a randomized field experiment conducted by a large seal provider, which enables us to infer the causal impacts of the presence of an assurance seal. We find strong evidence that the presence of the assurance seal increases the likelihood of purchase conversion. We discuss the implications of our findings for online retailers, third-party certifiers, policymakers, and researchers.
Purpose The purpose of this paper is to examine the impact of cloud computing (CC) use on collaboration and its ultimate impact on the agility of humanitarian supply chains. Further, this paper aims to analyze the moderating role of inter-organizational trust in the relationship between CC use and collaboration. Design/methodology/approach This paper provides an empirical assessment of CC use based on an interview analysis of 19 individuals from humanitarian organizations. A survey questionnaire is later used with 107 participants from US relief organizations. Partial least squares test is used to examine the relationships depicted in the conceptual model. Findings The results provide an account of how CC is used in a humanitarian context. Further, the results indicate that CC use has a positive and significant impact on collaboration between humanitarian organizations and their suppliers. Collaboration is found to be significantly positively associated with agility in humanitarian organizations. Research limitations/implications No study, to the best of the authors’ knowledge, has empirically assessed the impact of CC use on humanitarian supply chain collaboration. This will be the first study to empirically analyze the relationships between CC use, inter-organizational trust, collaboration and agility in a humanitarian context. Practical implications This study provides a theoretically and empirically validated model depicting the relationships between CC use, collaboration, agility and inter-organizational trust in humanitarian supply chains. Humanitarian organizations can use these findings to optimize agility. Originality/value This study contributes to supply chain management research, particularly humanitarian supply chain management knowledge, by empirically examining the usefulness of CC use on collaboration and agility in the supply chain.
We explored the effects of assessment gamification on students’ content knowledge and perceptions of satisfaction, course experience, learning, and impact of teaching techniques. The course preparation, attendance, quizzes, classroom activities, and team projects of an undergraduate operations and supply chain management course had game elements that accumulate to team advantages in the collaborative midterm and final exam. Interestingly, we found that gamifying assessment activities resulted in significantly lower content knowledge, satisfaction, and course experience. Difference in perceived learning was not significant. Also, team exam scores were significantly lower in the gamified group, whereas individual exam scores were not significantly different. This study contributes to the literature by providing empirical evidence that gamification in classroom may produce unintended consequences and implementing gamification restrictively to assessment is ineffective at best. Directions for further research are discussed.
Purpose – The purpose of this paper is to introduce a game-like decision tool – “Greatest Good Donations Calculator (GGDC)”, which has been collaboratively developed by scholars from the University of Rhode Island and the USAID Center for International Disaster Information. Design/methodology/approach – The study is grounded in two streams of research – human learning through games and systems dynamics literature. The problem of “unsolicited in-kind donations” is discussed followed by the development of the GGDC. Findings – The GGDC is a game-like decision tool that informs users on some of the complexities associated with humanitarian supply chains, and the ineffective nature of unsolicited in-kind donations compared to monetary contributions when sent in response to international disasters. Research limitations/implications – The GGDC could be made more interactive and playable that could improve user engagement. The GGDC’s value to the humanitarian community and public could also be measured in other ways, such as surveys and A/B split tests after a major donation campaign. Practical implications – Games, simulations and game-like tools could successfully be used to educate donors about smart compassion. Social implications – Humanitarian researchers and scholars should consider more games to motivate/drive social change in the humanitarian world. Originality/value – This is the first paper to introduce the GGDC to the humanitarian logistics community with detailed content about positioning the study in the academic literature, and stages of development. Scholars, searching to adopt games or developing new games for the humanitarian world may find the information valuable. The GGDC is a unique example of federal government – academia collaboration in raising public awareness of the unsolicited good donations problem.
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