Extant literature and critical observation indicate that the Niger Delta has grappled with developmental challenges for decades. The underdevelopment has often been referred to as a paradox in relation to the abundant natural resources domiciled in the region. This research is, therefore, initiated to explore the role communication plays in the development of the Niger Delta and most importantly, analyse the way the stakeholders perceive development communication. Leveraging a qualitative, exploratory and phenomenological approach and working with 53 participants drawn from 6 different communities in the Niger Delta, this study utilised focus group discussions and digital ethnography to extract answers to the research questions. Findings reveal a high level of dissonance between the people and the government, attributed to the style and forms of communication, and the apparent lack of participation of the people in developmental plans. The study argues that these result in a negative perception of communication from the government and other developmental agencies while affirming positively the centrality of the participatory model of development communication in the development of the region.
This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the design, ambient and social cues in big shopping malls and buyer purchase behaviour. A quantitative and deductive approach is adopted. Data collection is through a survey, and the principal research instrument is the questionnaire. Results reveal that retail atmospherics exert some signifi cant infl uence on shopper purchase behaviour. Empirical analysis indicates that retail atmospherics account for 34% of shopper purchase behaviour and that design cues are the most signifi cant predictor of shopper purchase decision followed by ambient cues. Social cues do not exert any infl uence on purchase decisions. A 'moderation' and 'mediation' analysis revealed that though design and ambient cues infl uence purchase decisions independently, the interaction effect on each other is not signifi cant. Consequently, there is a need to understand why social factors do not play a role in purchase behaviour. More importantly, there is the need to identify and understand other factors that account for the balance of 66% in shoppers' buying behaviour. Such a study might focus on factors such as pricing, sales promotion, loyalty programmes and other psycho-social factors which may work as key infl uencers in customers purchase decisions. For practical purposes, the focus should be on the design and ambient cues in the conceptualisation, development, and management of large retail stores. JEL classifi cation: M30, M300
At the core of the knowledge inquiry about behavioural differences is the nature versus nurture debate which has been central to the development of various theories of human personality. The metaphor of a pendulum, swinging back and forth between nature and nurture, has been used to depict the opinion of scholars and practitioners in the social sciences and psychology in this debate. Nature / Nurture debate seeks to proffer answers to the following questions: why do people differ significantly in temperament, approach to challenges and level of intelligence even when they are siblings sharing from the same pool of genes? The debate also seeks to understand why people with different genetic trait behave alike within a group. How does our physical environment affect human behaviour and what role does communication play in the development of human personality? In the context of street children in Nigeria, should we attribute human personality to nature or nurture? These are issues this paper seeks to deconstruct. Methodologically, the paper examines critical theories of human personality and utilises a mix of review of relevant literature, comments and observations to discuss the role of communication in the formation of human personality. It concludes that though nature contributes towards human behaviour and personality, communication, which is the tool that drives socialisation, is central to the development of personality among the street children of Calabar. Thus, if communication can influence personality negatively, then the street children of Calabar have a chance of being rehabilitated through a different kind of communication aimed at behaviour modification.
The global impact of climate change remains a grave concern to every nation, from severe droughts in East Africa to wildfires in Australia and extreme floods and landslides in India, Nepal and Bangladesh, and, recently, the devastating floods witnessed in Nigeria, climate change challenges continue to escalate. Climate change is driving people out of their homes and ushering in a world of poverty. Extant literature avers that at the centre of mitigating the adverse effects of climate change and stimulating the desired action is communication. Consequently, this paper seeks to interrogate the centrality of communication as a tool in the hands of policymakers, the media and international donor agencies in stimulating public consciousness in Nigeria towards climate change challenges and adaptation. Leveraging a quantitative and exploratory approach and using surveys with structured and unstructured questionnaire questions, the study exposed gaps in citizens' knowledge of the causes of climate change and revealed the level of awareness of climate change challenges, people's attitudes to climate change, sources of information, and desired medium of communication among the Nigerian public. The study highlights the interplay between the contents of climate change communication and actionable steps that are easy to be understood and relatively simple to be followed by the citizens. Finally, the paper contends that much more needs to be done in sensitising citizens on climate change while suggesting a combination of alternative communication strategies that promise to stimulate citizens' awareness of climate change challenges and adaptation in Nigeria.
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