"According to the United Nations in 2019, the number of migrants worldwide reached 272 million and the wave of migration is expected to increase after the pandemic. As the number of immigrants increases, a strategy for their socio-cultural inclusion becomes essential. Finland is a Nordic country with a limited population that considered culturally, ethnically, and linguistically homogeneous, however, it is gradually changing as the number of immigrants increases. Promoting the integration of migrants and increasing their access to public services, labor market, private sector and opportunities in the host country is included in the strategies of the European Commission. Regarding the importance of entrepreneurship in the cultural inclusion of immigrants, this case study was conducted with an emphasis on the role of information technology in facilitating entrepreneurship for immigrants in Finland. Accordingly, a group interview was conducted to understand the challenges that migrants encounter in obtaining the information that they need. The results showed that immigrant entrepreneurs with different fields and backgrounds had difficulties finding some required information on Finnish websites. Some information or sources of information are known to locals while unknown or inaccessible to immigrants. In addition, participant of the study expected more variety and interaction in content on Finnish websites. This study proposes technological pedagogical content design (TPCD) as a systematic approach to design websites with more attention to multicultural users. TPCD assumes immigrants as learners who need to learn the new knowledge and skills in the host country. It utilizes pedagogical principles to define the needs of immigrants to clarify goals, create and organize content, and design web pages."
With the extraordinary growth of both mis- and disinformation, it has become even more vital to prepare content to provide accurate information so that users receive concepts correctly. With the spread of the Internet and the Web 2.0, websites are responsible for publishing information. While most attention is on the advanced technology and graphics to attract users, many studies have indicated that users are not satisfied with the content of many websites. Hence, this paper introduces Technological Pedagogical Content Design (TPCD) model for explaining the concept of integration of pedagogy into content and technology. Further, practical instruction of using the TPCD model for designing digital services, especially websites is suggested. TPCD has fundamentally employed the concept of the Technological Pedagogical Content Knowledge (TPACK), which is a well-known framework in the field of teacher education to increase the teachers’ knowledge for integrating technology into teaching and learning. However, TPCD transforms TPC Knowledge into TPC Design as practice by integrating pedagogy into technology design in a broader context. TPCD uses human science findings to design a user-centered website with a pedagogical perspective for creating, selecting, and organizing content. Given the speed and variety of technology capabilities and the increasing content volume, TPCD helps designers identify target objectives, based on true users’ demands, and select appropriate content and suitable technological tools to increase desirability, usability, accessibility, and findability of information. Further, technical research on TPCD may open perspectives for developing a learning content management system for educational and other digital services.
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