Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Results: Descriptive themes identified included i) dislike for medicines, ii) survival iii) perceived need, including a) symptoms and side effects and b) cost, and iv) routine. Analytic themes identified were i) identity and ii) interaction.Conclusions: This work describes adherence as a social interaction between the identity of patients and medicines, mediated by interaction with family, friends, healthcare professionals, the media and the medicine itself. Healthcare professionals and policy makers should seek to relocate adherence as a social phenomenon, directing the development of interventions to exploit patient interaction with wider society, such that patients 'get to know' their medicines, and how they can be taken, throughout the life of the patient and the prescription.

The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.

Breastfeeding is recognised globally as the optimal method of infant feeding. For Murphy (1999) its nutritional superiority positions breastfeeding as a moral imperative where mothers who formula-feed are open to charges of maternal deviance and must account for their behaviour. We suggest that this moral superiority of breastfeeding is tenuous for mothers from marginalised contexts and competes with discourses which locate breastfeeding, rather than formula feeding, as maternal deviance. We draw on focus group and interview data from 27 adolescent mothers from socioeconomically deprived neighbourhoods in three areas of the UK, and five early years professionals working at a Children's Centre in the Northeast of England. We argue that breastfeeding is constructed as deviance at three 'levels' as (i) a deviation from broad social norms about women's bodies, (ii) a deviation from local mothering behaviours and (iii) a transgression within micro-level interpersonal and familial relationships. Given this positioning of breastfeeding as deviant, breastfeeding mothers feel obliged to account for their deviance. In making this argument, we extend and rework Murphy's (1999) framework to encompass diverse experiences of infant feeding. We conclude with reflections on future research directions and potential implications for practice.

Researcher identity can present methodological and practical, as well as epistemological and ethical tensions, in sociological research. Identity management, such as the presentation of the self during a research interview, can have significant effects on the research encounter and data collected. ‘White coat syndrome’, the disjointed interaction between clinicians and patients arising from unequal power and expertise, can occur in research encounters. For clinicians engaged in social science research, identity management can be particularly challenging given the added potential for ‘white coat syndrome’. Drawing on the experiences of a registered pharmacist undertaking qualitative research, we discuss the epistemological transition many clinicians go through when embarking on sociological research. We suggest that identity management is not just a matter of optimising data collection but also has ethical tensions. Drawing on Goffman's social role theory, we discuss the epistemic tensions between researchers’ dual identities through positivist and constructivist frames, discussing the professional and legal implications, as well as the methodological practicalities of identity negotiation. We discuss conflicting professional and regulatory ethical frameworks, and ethics committees’ negotiation of intervention and elicitation during research encounters and the conflict in managing professional, legal and clinical responsibilities whilst adhering to expected social research conventions.

In the past decade, a wealth of research has focused on women and social media. Typically assembled according to the logic of ‘risk’ and ‘exposure’, this extensive work tends to operate within a negative paradigm whereby women’s engagement with the digital produces harmful outcomes for wellbeing. This article makes a novel contribution to this literature by tracing the ways in which women who are in recovery from eating disorders and engaged in weightlifting strategically navigate their social media ‘worlds’ and give meaning to this process. Our data draw on 19 in-depth interviews and our findings examine 2 key themes. First, we challenge the negative paradigm that frames women’s social media use and demonstrate how the digital can support positive wellbeing for women in recovery. Second, we introduce the concept of ‘digital pruning’, a personal political project framed within the language of self-care, which involves unfollowing unhelpful or triggering content.