This study provides one of the first published accounts of sociophonetic variation in which the speech community under investigation exists online and text-based communication is the dominant mode of interaction. The abbreviated name of the Internet community weblog -MeFi, from MetaFilter.com -has at least eight recognized pronunciation variants. Quantitative analysis of surveys from over 2000 MetaFilter members reveals statistically significant variation in the distribution of members' preferred pronunciations for MeFi across four English-speaking countries. These results reflect dialectal and socio-cultural differences in naming preferences in spite of the fact that the speech channel is limited or non-primary.
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