Background Gender and race are known to impact attitudes toward mental health topics and help-seeking behavior. Men and minorities are more likely to cite stigma as a reason for not seeking help for mental health concerns, which is of particular relevance given the high rate of suicide in men and challenges of historic proportion currently facing minority communities. Instagram provides a platform to discuss mental health, though a lack of male and minority representation may further alienate these populations. Objective We aimed to investigate whether men and nonwhite individuals are underrepresented in Instagram photos tagged with #mentalhealth (compared to photos tagged with #health) to better understand how gender and race-based representations are manifested on this popular social media platform and discuss the implications. Methods Three investigators of different genders and racial backgrounds met on nine different days via teleconference to analyze a total of 215 publicly available Instagram photos tagged with #mentalhealth and 215 with #health. These photos were generated using Instagram’s search function, and search results were sorted by most recently published at the time of data collection. For each photo, the three investigators recorded their observations about the gender (male versus female) and race (white versus nonwhite versus racially unclassifiable) of subjects featured in the photo, which they did not discuss with other investigators. Chi-squared analysis was performed on each investigator’s data set to compare the frequency of male versus female and white versus nonwhite subjects identified in each hashtag category. Kappa interrater agreement was calculated for each investigator pair, category (gender or race), and hashtag. Results All three investigators observed significantly more female as compared to male subjects in photos tagged with #mentalhealth (X2=14.4, P<.001 for all investigators) while observing no significant difference between numbers of male and female subjects in photos tagged with #health (X2=1.533, P=.22; X2=1.241, P=.27; X2=0.096, P=.76). All three investigators identified significantly more white than nonwhite subjects in photos tagged with both #health and #mentalhealth (X2 values range from 11.912 to 98.927, P<.001 for all). Kappa interrater agreement revealed almost perfect agreement for gender (kappa=0.908-0.992) with the agreement for race ranging from 0.614 to 0.822, depending on hashtag and rater pair. Conclusions Women are featured more frequently than men in Instagram photos tagged with #mentalhealth. The topic of #health, meanwhile, is not gendered this way. Low visibility of mental health among men may both represent and exacerbate existing stigma and barriers to care. White subjects are featured significantly more frequently than nonwhite subjects in photos tagged with both #mentalhealth and #health. Directed interventions using the Instagram platform may be indicated to increase the visibility of underrepresented groups and break the cycle of stigma.
BACKGROUND A wide variety of health topics are discussed on Instagram, making the social media platform a rich source of information for health care professionals. Social gender constructs have an impact on health, and in particular on mental health. Certain aspects of the masculine ideal are hypothesized to contribute to depression among men, simultaneously creating a barrier to help-seeking behaviors. Women are consistently more likely than men to seek professional help for mental health concerns. We further hypothesized that mental health among women may have greater visibility than mental health among men on Instagram. OBJECTIVE Our project aimed to make observations about the frequency with which men and women are featured in Instagram posts tagged with #mentalhealth. To control for Instagram usage differences between genders, we also examined the frequency with which men and women are featured in photos tagged with #health. Finally, we assessed the frequency with which white versus non-white subjects are featured in these categories. METHODS Instagram’s search function was used to generate two collections of public Instagram photos: those tagged with #health, and those tagged with #mentalhealth. The most recently posted 200 photos in each collection featuring adult human subjects with discernable gender were included for analysis. For each included photo, the number, gender(s), and race(s) of human subjects was assessed manually by the investigator and recorded in a simple tally to count gender and race totals for each set of photos. Photos featuring children (estimated to be under 18 years) were excluded. Photos featuring both children and adults were included, but children were not counted in analyses. Photos of large groups (>12 subjects) were excluded. Repeat photos were excluded. Photos featuring human subjects but from which it was unreasonable to discern gender were excluded. Two-hundred photos for each hashtag were used to have an 80% power to determine a 12% difference with a 0.05 alpha or p value. P-values were calculated using chi-square analysis on GraphPad Prism. RESULTS The first 200 photos tagged with #health featured 150 (53%) women and 132 (47%) men (p=0.2838). The first 200 photos tagged with #mentalhealth featured 197 (70%) women and 84 (30%) men (p<0.0001). Both #health and #mentalhealth photos featured more white subjects (50% and 64%, respectively) than non-white subjects (29% and 28%) or subjects of unknown race (21% and 8%). CONCLUSIONS Women are featured more frequently than men in Instagram photos tagged with #mentalhealth. The topic of #health, meanwhile, is not gendered this way. Low visibility of mental health among men and minorities may be a sign of, or perhaps exacerbate, the existing stigma and barriers to care for these populations. Knowledge of Instagram use by the public may guide future outreach by mental health professionals.
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