This research examined how NBC Universal’s coverage of the Olympic final for the women’s gymnastics teams influenced the news media’s and public’s perceptions of the event. Guided by framing and social construction of reality, the authors conducted a thematic analysis on 487 textual items from mainstream-news and social-media sites. Major themes found were creating drama, caring about ratings/money, crossing ethical lines, embarrassing other media, and following news routines. The analysis indicated that audience members did not prefer the edited version of events. Although incomplete coverage shaped viewers’ perceived reality, many used alternative resources to form an accurate understanding of reality.
This study examined introductory journalism writing courses and compared hybrid (part online/part classroom) versus online grammar instruction. The hybrid structure allowed for grammar topics to be taught online, with a pretest following, and then reviewing missed/difficult pretest concepts in class prior to a posttest. The quasiexperimental separate-sample pretest-posttest research design spanned four semesters and included data from 567 students. Although differences emerged between hybrid and online regarding different grammatical concepts, overall results indicated that student grammar scores improved regardless of teaching method. However, students in the hybrid course were significantly more satisfied with overall media writing skills acquired than were online students.While recent research suggests that the skills needed to survive in today's multimedia journalism industries have changed, one thing remains the same-the need for skills in grammar, spelling, and punctuation. 1 In the early eighties and nineties, journalism schools were instructed to increase the number of hours spent teaching these skills as students often entered the workforce unprepared due to lack of emphasis journalism schools placed on grammar and writing. 2 Almost two decades later, this trend has continued. The
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