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An average adult is exposed to hundreds of digital advertisements daily 1 , making the digital advertisement industry a classic example of a big-data-driven platform. As such, the ad-tech industry relies on historical engagement logs (clicks or purchases) to identify potentially interested users for the advertisement campaign of a partner (a seller who wants to target users for its products). The number of advertisements that are shown for a partner, and hence the historical campaign data available for a partner depends upon the budget constraints of the partner. Thus, enough data can be collected for the high-budget partners to make accurate predictions, while this is not the case with the low-budget partners. This skewed distribution of the data leads to preferential attachment of the targeted display advertising platforms towards the high-budget partners. In this paper, we develop domain-adaptation approaches to address the challenge of predicting interested users for the partners with insufficient data, i.e., the tail partners. Specifically, we develop simple yet effective approaches that leverage the similarity among the partners to transfer information from the partners with sufficient data to cold-start partners, i.e., partners without any campaign data. Our approaches readily adapt to the new campaign data by incremental fine-tuning, and hence work at varying points of a campaign, and not just the coldstart. We present an experimental analysis on the historical logs of a major display advertising platform 2 . Specifically, we evaluate our approaches across 149 partners, at varying points of their campaigns. Experimental results show that the proposed approaches outperform the other domain-adaptation approaches at different time points of the campaigns.

Image hashing is a fundamental problem in the computer vision domain with various challenges, primarily, in terms of efficiency and effectiveness. Existing hashing methods lack a principled characterization of the goodness of the hash codes and a principled approach to learn the discrete hash functions that are being optimized in the continuous space. Adversarial autoencoders are shown to be able to implicitly learn a robust hash function that generates hash codes which are balanced and have low-quantization error. However, the existing adversarial autoencoders for hashing are too inefficient to be employed for large-scale image retrieval applications because of the minmax optimization procedure. In this paper, we propose an Independent Relaxed Wasserstein Autoencoder, which presents a novel, efficient hashing method that can implicitly learn the optimal hash function by directly training the adversarial autoencoder without any discriminator/critic. Our method is an orderof-magnitude more efficient and has a much lower sample complexity than the Optimal Transport formulation of the Wasserstein distance. The proposed method outperforms the current state-of-the-art image hashing methods for the retrieval task on several prominent image collections.

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