Cultural psychology-the research field focusing on the mutual constitution of culture and the mind-has made great strides by documenting robust cultural variations in how people think, feel, and act. The cumulative evidence is consistent with the hypothesis that Westerners are independent, whereas those in the rest of the world are interdependent. Although this research traditionally examined North Americans and East Asians, recent research has extended this literature to other non-Western regions. We review this emerging research and describe four distinct forms of interdependence in four non-Western cultural zones. Specifically, interdependence is promoted through (a) conflict avoidance (dominant in much of East Asia), (b) selfassertion for ingroup protection (dominant in Arab regions), (c) expression of emotions that promote interpersonal resonance (dominant in Latin America), and (d) argumentation for conflict resolution (dominant in South Asia). Furthermore, we propose that the Modern West adopted the existing signature features of interdependence in the neighboring cultural zones (notably, self-assertion, emotional expression, and argumentation) and redefined the psychological function and social meaning of these features; instead of promoting interdependence, they became means to achieve independence. This theoretical integration suggests that cultural variation in basic psychological processes emerged over the last several 1,000 years under the influence of ecology, migration, and intergroup relations. The current effort underscores the need to globalize psychological science.
The proliferation of products and services, together with the rise of social media, affords people the opportunity to make more choices than ever before. However, the requirement to think in terms of choice, or to use a choice mind-set, may have powerful but unexamined consequences for judgment and decision making, both for the chooser and for others. A choice mind-set leads people to engage in cognitive processes of discrimination and separation, to emphasize personal freedom and independent agency, and to focus on themselves rather than others. Reviewing research from social psychology, legal studies, health and nutrition, and consumer behavior, we found evidence that although a choice mind-set may have positive consequences for the individual, the accumulated outcome of thinking in terms of individual choice may have detrimental outcomes for society. Given the prevalence of choice in all domains of life, more research examining the full range of the consequences of choice is urgently needed.
More than ever before, people across the world are exposed to ideas of choice and have opportunities to make choices. What are the consequences of this rapidly expanding exposure to the ideas and practice of choice? The current research investigated an unexamined and potentially powerful consequence of this salience of choice: an awareness and experience of independence. Four studies (n = 1,288) across three cultural contexts known to differ in both the salience of choice and the cultural emphasis on independence (the United States, Singapore, and India) provided converging evidence of a link between the salience of choice and independence. Singaporean students who recalled choices rather than actions represented themselves as larger than their peers (study 1). Conceptually replicating this finding, study 2 found that Americans who recalled choices rather than actions rated themselves as physically stronger. In a word/nonword lexical decision task (study 3), Singaporean students who recalled choices rather than actions were quicker at identifying independence-related words, but not neutral or interdependence-related words. Americans, Singaporeans, and Indians all indicated that when working in an organization that emphasized choice, they would be more likely to express their opinions. Similarly, Americans, Singaporeans, and Indians reported a preference for working in such an organization (studies 4a and 4b). The findings suggest that the salience of personal choice may drive an awareness and experience of independence even in contexts where, unlike in the United States, independence has not been the predominant ethos. Choice may be an unmarked and proximate mechanism of cultural change and growing global individualism.
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