Indien ist mit jährlich 800 Kinofilmen der größte Filmproduzent der Welt. Mehr als zehn Millionen Menschen tauchen dort täglich ins Dunkel der Vorführräume ein und verehren ihre Stars mitunter wie lebende Götter. Dieses Buch bietet einen Einstieg in die im Westen fast unbekannte Filmkultur des indischen Subkontinents. Es erklärt die Erzählweise und Stilistik der dortigen Leinwand-Epen und informiert über die gesellschaftlichen Hintergründe, die zu deren Verständnis unerlässlich sind. In ausführlichen Darstellungen werden einige der wichtigsten Filme der letzten fünfzig Jahre behandelt.
Access and exposure to the mass media and to computers are still very limited in India, even in urban areas. Some experiments in Media Education have been conducted outside the school curriculum. The Central Government has launched a pilot project in Computer Literacy and Studies in School (CLASS) in 248 higher secondary schools and an evaluation of it has been commissioned. This paper sketches the media and computer scene in India, the policies of the Central (Federal) Government on media, computers and school education and computer literacy. Some preliminary findings of a media survey in Bombay's secondary schools suggest a wide interest among students, teachers and parents in media education and computer education. The paper concludes with a plea for a bringing together of the two areas of study because of the intimate connections between them - as reflected in the terms 'compunications' or 'telematics' — not as vocational professional subjects but to promote critical thinking about the new media, especially about their role and influence in our society and the international context in which they function.
Indian media and communication research related to use patterns and effects is dominated by market research agencies; this research is focused on counting heads in terms of demographics and psychographics. Social science research in India, however, probes media uses and effects from sociological, psychological, and cultural perspectives. This entry integrates the marketing and social science approaches in order to review research in use patterns and effects of both the traditional mass media and the new social media.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.