Key lessons for the crucial components of social mobilization and community engagement in this context: Invest in trusted local community members to facilitate community entrance and engagement.Use key communication networks and channels with wide reach and relevance to the community, such as radio in low-resource settings or faith-based organizations.Invest in strategic partnerships to tap relevant capacities and resources.Support a network of communication professionals who can deploy rapidly for lengthy periods.Balance centralized mechanisms to promote consistency and quality with decentralized programming for flexibility and adaptation to local needs.Evolve communication approaches and messaging over time with the changing outbreak patterns, e.g., from halting disease transmission to integration and support of survivors.Establish clear communication indicators and analyze and share data in real time.
Since 1988, the world has come very close to eradicating polio through the Global Polio Eradication Initiative, in which communication interventions have played a consistently central role. Mass media and information dissemination approaches used in immunization efforts worldwide have contributed to this success. However, reaching the hardest-to-reach, the poorest, the most marginalized and those without access to health services has been challenging. In the last push to eradicate polio, Polio Eradication Initiative communication strategies have become increasingly research-driven and innovative, particularly through the introduction of sustained interpersonal communication and social mobilization approaches to reach unreached populations.This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-reach populations. It illustrates how evidence-based and planned communication strategies -such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined -have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes with observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions.Une traduction en français de ce résumé figure à la fin de l'article. Al final del artículo se facilita una traducción al español. املقالة. لهذه الكامل النص نهاية يف الخالصة لهذه العربية الرتجمة
In this article I analyse the role of photographs, generated in a participatory manner, in enter tainment-education practice and research. The main tenets of participatory communication as well as certain notable experiences in using participatory photography are discussed. Our experience with using participatory photography with listeners of an entertainment-edu cation radio initiative in Bihar, India, where participants combined introspection, reflection, and action, is then analyzed. Through photographs and their accompanying narratives, our participants drew connections between the entertainment-education text they consumed and their lived experiences, articulating certain ideas that were previously silenced. overlooked, or rejected. Often, inspired by the storyline of the entertainment-education text, the narratives called for wider community discussion, mobilization, and action. We conclude our article by discussing the potential and caveats associated with using this visual approach in human communication research.Keywords: participatory photography, photo-voice, participation, entertainment-education,. and visual narratives.In his work with marginalized and oppressed groups, noted Brazilian educator Paul Freire believed in the importance of creating opportunities for people to visuali their social problems and to use this visualization as a basis to stimulate collectiv' introspection, discussion, and action. The purpose ofvisualization -through drawin . sketches, and photographs -was to engage participants in their own leamin Singhal and Harter are professors in the School of Communication Studies at Ohio University. Chitnis
A national integrated polio, measles, and deworming campaign was implemented across Liberia May 8-14, 2015. The community engagement and social mobilization component of the campaign was based on structures that had been invested in during the Ebola response. This article provides an overview of the community engagement and social mobilization activities that were conducted and reports the key findings of a rapid qualitative assessment conducted immediately after the campaign that focused on community perceptions of routine immunization in the post-Ebola context. Focus group discussions and interviews were conducted across four counties in Liberia (Montserrado, Nimba, Bong, and Margibi). Thematic analysis identified the barriers preventing and drivers leading to the utilization of routine immunization. Community members also made recommendations and forwarded community-based solutions to encourage engagement with future health interventions, including uptake in vaccination campaigns. These should be incorporated in the development and implementation of future interventions and programs.
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