Social media editors were initially appointed by media organizations which aimed to extend their reach and to establish their presence in social media. These editors were hired to create content on behalf of mass media organizations, but with social media in mind. As such, they need constantly to reconcile mass media logic and social media logic. Relying on the frameworks of 'social media logic' and 'network media logic', this study focuses on the role of social media editors as the arena in which both logics fuse to create a hybrid media system. Twenty in-depth interviews with social media editors, representing a large proportion of the Israeli media, were carried out. Our findings

In this study, we seek to understand the considerations of young adults who chose to continue their active engagement with Facebook even after Cambridge Analytica scandal laid bare the mechanics of economic surveillance. We base our analysis on two sets of in-depth face-to-face interviews we conducted with young adults in Israel-26 before the Cambridge Analytica scandal, which we had already conducted for a study on privacy, and 24 after the scandal erupted. To analyze our respondent's rationales, we employ Boltanski and Th evenot's regimes of justification framework. Before the scandal, our respondents largely saw privacy as a commodity, a tradeoff made by the individual-information disclosure in exchange for free personalized digital services. However, there were some respondents who rejected the notion of privacy as a commodity and advanced an alternative perspective that considers it to be a human right. After the Cambridge Analytica scandal, there was a marked shift away from understanding of privacy as a right, which our respondents neither saw an unconditional right nor something enforceable by regulators. Instead, they largely saw economic surveillance as something inherent to the digital world, which one needs to accept if one wants to participate in it.

The idea that the success of media personae in attracting audiences and maintaining their loyalty depends on the creation of a pseudo-friendship, known as para-social relationships, has been a mainstay of mass media research for more than half a century. Expanding the scope of para-social relationship research into the political realm, the notion that political support could be predicted based on the intensity of para-social relationships between voters and political figures was demonstrated in a recent study. The current exploration tests the predictive power of Political Para-Social Relationship (PPSR) in the context of the April and September 2019 Israeli election campaigns. Findings from online panel data ( n = 1,061) demonstrate that PPSR toward Netanyahu was a positive predictor of voting for Netanyahu’s Likud party and a negative predictor of voting for opposition leader Benny Gantz’s Blue and White party in both campaigns. The opposite was true for PPSR toward Benny Gantz. The PPSR constructs also predicted shifts in party support from the February to October (post-election) waves of the study, and loyalty toward the parties. In all models, the PPSR constructs were among the strongest predictors of political support.

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