LIGHT is a new member of tumor necrosis factor (TNF) cytokine family derived from an activated T cell cDNA library. LIGHT mRNA is highly expressed in splenocytes, activated PBL, CD8 ϩ tumor infiltrating lymphocytes, granulocytes, and monocytes but not in the thymus and the tu-
KENNETH C GEHRT is an assistant professor of marketing at the University of Maine He earned his DBA in marketing from the University of Ken tucky HIS research interests include catalog retailing the phenomenology of patronage behavior the irnpacr of situarional factors on consumer behav ior and markering to the elderly KENT CARTER is an associare professor of Management at Westminster College and holder of The McKee Chair in Business He received his MBA from Maine in 1983 and his PhD in Strategic Management from the University of Massachusetts in 1986 He has been a consultant to both government and private business and is the author of ieveral articles concerning multinarional enterprise and small business activity His primary research interests include CEO decision making small firm strategic planning and Canadian/U 5 business comparison studies This article was presented at the Third Annual Robert B Clarke DMEF Educators Conference held in Bosron last November I t was one of two presen tations which were each awarded a S I OCO cash prize [the other, by Paul Wang will appear in the next issue of JDM] The conference IS named in honor of the late Robert B Clarke former Chairman and CEO of Grolier Inc , who provided an endowment fund for academic prizes in direct market ing education ABSTRACT Catalog patronage research has frequently attempted to explain patronage proclivities by utilizing demographic predictor variables. Selection of demographic variables has been implicitly based on the premise that nonstore shoppers are convenience-ori. ented. A comparison of studies reveals that their findings often conflict An issue that has not been thoroughly examined is whether a multiplicity of orientations toward catalog shopping exists The existence of multiple orientations toward store shopping has been recognized for some time This article empirically assesses catalog shopping orientations, borrowing theoretical and methodological frameworks that have been used to examine store shopping orientations. Analysis reveals two primary shopping orientations that are related to catalog shopping: a convenience as well as a recreational orientation. The findings indicate that the catalog shopping orientations differ substantially and suggest that retail strategies and tactics which target individuals associated with each of the orientations must also differ. The study also demonstrates a methodology that may prove useful for future research.0 1992 John W i k y 8r Sons,
Article outlines a training program for visually impaired adults who are qualified to drive a car while wearing bioptic telescopes. The program is divided into four parts: (1) initial supervised training with bioptics, (2) training with bioptics at home, (3) driving instruction, and (4) special considerations such as exercises on correct use of the rear view and side mirrors.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.