Foreign students who are from Turkish Republics and Turkish Relative Communities and study in different universities in Turkey, contribute to Turkey's recognition, politics, economy, tourism and also contribute to be preferred of Turkish universities worldwide. In this study, the universities that acts as public diplomacy concept and public diplomacy (University of Erciyes as an example) changes the perception of foreign students against Turkey were discussed.In the study an interview, which included the questions about students' current perceptions and their previous perceptions before coming to Turkey, was conducted with the students studying at Erciyes University. Eleven students from nine different countries were randomly assigned to the interview, which consisted of a total of 10 Questions. It was revealed that the students who participated in the study had a positive perception about Turkey, that the positive perception they had increased gradually and that the perceptions of the students who had negative perceptions changed in a positive way.
Devletlerarası kriz, çatışma ve savaş hallerinde sosyal medya başta olmak üzere birçok medya araçlarında konuya ilişkin bilgilendirme faaliyetlerinin yapıldığı bilinmektedir. Fakat geleneksel medyadan farklı olarak sosyal medya platformlarında subjektif değerlendirmeler doğrulanmadan bir anda yayılabilmektedir. Bu durum sahte haberlerin (fake news) yayılmasına hatta pek çok insanın buna inanma refleksi göstermesine neden olmaktadır. 2022’nin hemen başında patlak veren Rusya – Ukrayna savaşındaki sahte paylaşımları konu edinen bu araştırmada; Teyit, Doğrula, Doğruluk Payı ve Malumatfuruş sitelerince analiz edilen 125 yalan/yanlış içerik örneklem olarak alınmıştır. Sosyal medya platformlarının bilgi savaşlarına ne derece zemin hazırladığını ortaya çıkartmayı amaçlayan bu çalışmada başta Twitter, online haber siteleri ve YouTube olmak üzere pek çok medya aracında sahte içeriklerin paylaşıldığı tespit edilmiştir. Yalan/yanlış içeriklerin neredeyse yarısının savaşın ilk haftasında paylaşıldığı ve içeriklere montaj ve kurgu tekniklerinin sıklıkla uygulandığı belirlenmiştir. Çalışmada, dezenformasyon teyidi için 7/24 çalışma koşuluna uygun olacak şekilde resmî bir iletişim ağının kurulması da gündeme getirilmiştir.
Because of its dense population and rising economy, many companies in India appeal to their consumers through advertising agencies. In the Indian advertising sector, the agencies that became dominant were British agencies until 1947 and local agencies starting from 1947. When the country gained its independence in the 1990s, foreign advertising agencies again became dominant in the country with the new economic approach adopted. This research aims to explore the advertising practices in the prime-time zone on Indian television channels with a special focus on the prime-time zone advertisements of the ABP News TV channel, which broadcasts continuously on YouTube and has the most followers. In the research, it is concluded that health advertisements are broadcasted more frequently on TV than in other sectors. Performance and quality are frequently emphasized in the advertisement content, and the positioning strategy is more frequently adopted by advertising agencies.
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