This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

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In this paper, combinations of structural equation modeling and moderated‐hierarchical regression were used to examine the causal influence of organization‐driven innovation‐based human resource management on employee satisfaction among passenger‐contact employees in Nigeria. Further, we investigated the role that employee's proactivity plays in the aforementioned causal relationship. Specifically, our result implied that with higher levels of proactivity, passenger‐contact employees benefited more from the positive contribution of innovative human resource management than when proactivity is low. Theoretical and practical implications are suggested.

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