Purpose
This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect consumer’s attitude and consumption patterns towards street foods, which bring about changes in their behavioural intentions (repurchase intention and word of mouth intention).
Design/methodology/approach
Five risk and two benefit factors were tested on a factor model by exploratory factor analysis using 26 constructs. Two-step approach was followed in which measurement model, having six constructs with 17 measurement items, were assessed, followed by the structural model. This study explained that the consumer attitude is affected by perceived risks and benefits. Further, the risk perception negatively affects the behavioural intentions. A conceptual model was framed to depict the relationships among variables and was empirically tested.
Findings
The results indicate that risk and benefit perception of consumers are not only inter-related but also responsible for their changes in attitudes towards the street foods. In the factorial analysis, it was found that perceived benefit factors, i.e. convenience and value, are responsible for positively influencing the attitude of consumers towards street food. The findings indicate that reducing risk perception and increasing benefit perception will positively change the patron’s attitude.
Originality/value
The data collection was done through a structured questionnaire specifically drafted to collect the relevant data for the study from the 658 street food consumers in Delhi. To examine the factorability of 26 items of risk/benefit perception, 586 observations were used.
Objectives: The goal of the present study is to describe how the transition to remote emergency delivery was addressed in three universities during COVID-19 pandemic, to determine the satisfaction levels of their students and faculty with this new teaching-learning experience, and to gather their opinions about the future of Higher Education. Method: The study uses a mixed methods approach, including faculty and student surveys and focus groups Results: The study shows high satisfaction with the emergency remote delivery, and clearly reflects the relevancy of enhancing the digital components of the future learning experiences in Higher Education and a unanimous preference for hybrid education, providing some interesting recommendations to institutions regarding what students and faculty would like to keep for a more effective learning experience when the new normality comes. Conclusions: COVID-19 has had terrible consequences, however, the authors of this paper believe that this pandemic has brought along some positive effects and improvement opportunities in higher education, and if the results of the present study are any indication, the future of face to face higher education should be hybrid. Implication for Theory and / or Practice: This study may have some impact on future research initiatives, but the aspiration of the authors of this paper would be to inform decision making, and make direct recommendations to institutional leaders and policy makers regarding the necessary enhancement of the digital component of the teaching and learning process in Higher Education. Keywords: COVID-19; emergency remote delivery; hybrid higher education
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