Food media have become a formidable part of adolescents’ food environments. This study sought to explore how and why adolescents use food media by focusing on selectivity and motives for consumption. We conducted in-depth, semi-structured interviews with 31 Flemish adolescents aged 12 to 16. Food media were both incidentally consumed and selectively sought for education, social utility, and entertainment. The levels of selectivity and motives for consumption varied among the different food media platforms. Incidental consumption was more prevalent with TV cooking shows compared to online food media. The dominant motives for TV cooking show consumption were companionship and entertainment, while online food media were used for a more diverse range of motives dominated by information/inspiration and social interaction. Some participants consumed food media to get motivation and inspiration to improve health and fitness (Fitspiration) while others consumed food media to watch appetizing and aesthetically pleasing food content (Food porn). The social environment in the form of friends and family as well as existing food preferences were dominant psychosocial factors for both traditional and online food media use. Future research is warranted to explore how incidental exposure and the identified motives for use relate to food media effects.

This study investigates whether healthy food can be made more appealing by looking at the pleasure induced by the social context in which food is eaten (eating alone, eating together, or sharing food), assuming that pleasure affects food appeal. Whereas unhealthy food is often considered a source of pleasure, healthy food is not. The pleasure induced in images portraying healthy food may depend on the social context in which the food is eaten. Based on evolutionary associations of sharing food and social interaction with pleasure, we expected that eating together induces more pleasure than eating alone and that sharing food induces more pleasure than eating together. Two between‐subject experiments with a 3 (context: eating alone, eating together, or sharing food) × 2 (healthfulness: healthy or unhealthy) design were conducted across various age groups and food types. Results indicate that images in which healthy food is shared induce more pleasure than images in which healthy food is eaten alone, making the food involved more appealing. Pleasurable imagery of healthy food being shared therefore seems to hold promise as a strategy to promote healthy eating through public service or commercial advertising.

The COVID-19 pandemic has revealed the Eastern Mediterranean Region's food system's fragility posing severe challenges to maintaining healthy sustainable lifestyle. The aim of this cross-sectional study (N = 13,527 household's family members, mean age: 30.3 ±11.6, 80% women) is to examine the impact of the COVID-19 pandemic on food consumption patterns and household's dietary diversity in 10 Eastern Mediterranean countries. A food frequency questionnaire was used to investigate the consumption patterns along with the calculation of the Food Consumption Score (FCS), a proxy indicator of dietary diversity. Data collected on cooking attitudes, shopping and food stock explore the community mitigation measures. In the overall population, before and during the pandemic, most food groups were consumed less or equal to 4 times per week. As evident from our findings and considering that the pandemic may be better, but it's not over, small to moderate changes in food consumption patterns in relatively short time periods can become permanent and lead to substantial poor dietary diversity over time. While it is a priority to mitigate the immediate impact, one area of great concern is the long-term effects of this pandemic on dietary patterns and dietary diversity in Eastern Mediterranean households. To conclude, the COVID-19 crisis revealed the region's unpreparedness to deal with a pandemic. While the aggressive containment strategy was essential for most countries to help prevent the spread, it came at a high nutritional cost, driving poor dietary diversity.

No abstract