equivalent to the global cost of smoking or armed conflict" (p. 330). The authors emphasize that non-communicable diseases are worsening worldwide, resulting in an immense "drag on economic 'efficiency'" (p. 16). Still an array of conventions, conferences and reports reveal growing international agreement that change is imperative. A plethora of studies lead the authors to conclude that reduced ruminant and dairy consumption will be indispensable for reaching sustainable development goals and particularly of limiting global temperature rise of less than 2 °C above pre-industrial levels (p. 151). The authors recommend the adoption of principles, guidelines and a complex set of "omni-standards" or "poly-values" and tools to measure GHG emissions, land use, energy and water, among other indices. In Chapter Five readers are reminded of the many cultural and social factors influencing diets like cultural identity, habits, family practices and acceptability of food, like time pressures often trumping health and environmental considerations. "No matter how good a diet is for health and the environment, if it is not available to everyone in a form that is culturally appropriate such a diet cannot be judged sustainable" (p. 168). The authors effectively underscore the role of systematic forces, like advertising, and how they are molding food consciousness. In effect, "[t]elevised food adverts, which encourage viewers to eat the foods promoted for sale, constitute a de facto set of dietary endorsements" (p. 186). These authors make substantive calls to action in this text for business, governments, and civil society based on the most recent research. For example, food quality is discussed in Chapter Six with elaborate detail: sensory attributes, safety, nutritional value, functionality, service and stability, healthfulness, authenticity, along with psychological factors, the production process, the value of food, and the importance of connections between consumers and producers. Chapter