The American Psychological Association's (APA) public education campaign, 'Talk to Someone Who Can Help," was professionally researched and developed to educate the public about the availability and value of psychological services. What about its application to the 12 million college students poised to become the future consumers of our health and mental health services? By sampling this population, the authors sought to extend the application of APA's public opinion research to college communities and their providers of psychological services. Results and comparisons are presented in this article, along with implications for educating and serving this specialized client population. ANDREW L. TURNER received his PhD from the University of Missouri-Columbia in 1981. He is the director of the University Counseling Center at the University of Wyoming. He is also a Diplomate in Counseling Psychology (ABPP) and he teaches and holds faculty appointments in the Psychology Department and the School of Human Medicine at the University of Wyoming. KATHLEEN F. QUINN received her EdD from the University of Northern Colorado in 1998. She completed her internship at the University Counseling Center at the University of Wyoming. She is currently employed as a school psychologist in Cheyenne, WY, and is the owner of Ed/Psych Associates, a private consulting firm in Cheyenne.
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