Social media use by United States medical residency programs has been gaining traction in medical education over the last few years. However, the degree of influence of residency program social media presence on a U.S. residency applicant's decision to apply to or rank a residency program through the National Resident Matching Program is unknown. Here we present our 2019 post-match quality improvement survey data from newly matched residents to Internal Medicine and Transitional Year residency programs at one community-based hospital. Our findings demonstrate that modern applicants value program social media profiles as additional information when determining whether to apply to or rank a residency program. As more U.S. graduate medical education programs move towards a virtual interview format, social media may play an increasingly important role in resident recruitment.
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