Disruptive innovations of products and production systems have the potential to provide a leap in value for existing and new customers. However, companies in industrial markets face two major problems when bringing innovations to markets. First, companies often lack systematic customer integration in the product development process. Second, disruptive innovations break with existing technologies and are therefore regularly beyond the scope of customers' imagination due to its complexity and level of novelty. Hence, when customers evaluate new product concepts, they often cannot fully capture its benefits. By addressing these two problems, companies can promote the efficiency of the product development process and thereby the success of disruptive innovations.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.