Hard decisions between equally valued alternatives can result in preference changes, meaning that subsequent valuations for chosen items increase and decrease for rejected items. Previous research suggests that this phenomenon is a consequence of cognitive dissonance reduction after the decision, induced by the mismatch between initial preferences and decision outcomes. In contrast, this functional magnetic resonance imaging and eye-tracking study tested whether preferences are already updated online while making decisions. Preference changes could be predicted from activity in left dorsolateral prefrontal cortex and precuneus during decision-making. Furthermore, fixation durations predicted both choice outcomes and subsequent preference changes. These preference adjustments became behaviourally relevant at re-evaluation, but only for choices that were remembered and were associated with hippocampus activity. Our findings refute classical explanations of post-choice dissonance reduction and instead suggest that preferences evolve dynamically as decisions arise, potentially as a mechanism to prevent stalemate situations in underdetermined decision scenarios.
Standard decision theory assumes that choices result from stable preferences. This position has been challenged by claims that the act of choosing between goods may alter preferences. To test this claim, we investigated in three experiments whether choices between equally valued snack food items can systematically shape preferences. We directly assessed changes in participants' willingness-to-pay for these items, some of which could be bought at an auction after the experiment, while others could not. We found that chosen items were valued higher, and nonchosen items were valued lower; yet this postdecisional refinement of preferences was only observed for choices and valuations that were relevant, that is, incentive-compatible for items that were available for consumption. Supplementary analyses revealed that incentive-incompatible elicitations of preferences were unreliable and may have masked potential effects of choices on preferences. In conclusion, we propose that preferences can change endogenously, that is, in the absence of external feedback or information, but rather as a function of previous relevant choices. (PsycINFO Database Record
Hard decisions between equally valued alternatives can result in preference changes, meaning that subsequent valuations for chosen items increase and decrease for rejected items. Previous research suggests that this phenomenon is a consequence of cognitive dissonance reduction after the decision, induced by the mismatch between initial preferences and decision outcomes. In contrast, this functional magnetic resonance imaging and eye-tracking study with male and female human participants found that preferences are already updated online during the process of decision-making. Preference changes were predicted from activity in left dorsolateral prefrontal cortex and precuneus while making hard decisions. Fixation durations during this phase predicted both choice outcomes and subsequent preference changes. These preference adjustments became behaviorally relevant only for choices that were remembered and were in turn associated with hippocampus activity. Our results suggest that preferences evolve dynamically as decisions arise, potentially as a mechanism to prevent stalemate situations in underdetermined decision scenarios.
Since the 1980s a large body of empirical effort has been devoted to mood-congruent memory (MCM) biases in clinical depression. Whereas there is broad, albeit not unequivocal, evidence that depressive patients retain negative-valenced memory items better than neutral material, few studies have investigated false memories in depression. In a pilot study we gathered support for both enhanced true and false memory for emotional material in depression. The present study aimed to extend these preliminary findings. In view of investigations suggesting that arousing and meaningful stimuli have facilitated access to memory, personal salience was considered a moderator for MCM. In the present study 21 depressed and 22 healthy participants were presented six false memory lists dealing with neutral, negative, and positive themes. At recognition, each item had to be appraised for its degree of valence subsequent to an old-new judgement. Pre-categorised and subjective valence did not discriminate groups. However, relative to controls depressed patients showed both more veridical as well as false recognition for items that concurrently elicited higher salience ratings in patients. In contrast, group differences in recognition performance did not significantly affect salience ratings. Results indicate that salience modulates MCM and may account for discrepancies in the literature.
A major challenge in current cognitive neuroscience is how functional brain connectivity gives rise to human cognition. Functional magnetic resonance imaging (fMRI) describes brain connectivity based on cerebral oxygenation dynamics (hemodynamic connectivity), whereas [18F]-fluorodeoxyglucose functional positron emission tomography (FDG-fPET) describes brain connectivity based on cerebral glucose uptake (metabolic connectivity), each providing a unique characterization of the human brain. How these 2 modalities differ in their contribution to cognition and behavior is unclear. We used simultaneous resting-state FDG-fPET/fMRI to investigate how hemodynamic connectivity and metabolic connectivity relate to cognitive function by applying partial least squares analyses. Results revealed that although for both modalities the frontoparietal anatomical subdivisions related the strongest to cognition, using hemodynamic measures this network expressed executive functioning, episodic memory, and depression, whereas for metabolic measures this network exclusively expressed executive functioning. These findings demonstrate the unique advantages that simultaneous FDG-PET/fMRI has to provide a comprehensive understanding of the neural mechanisms that underpin cognition and highlights the importance of multimodality imaging in cognitive neuroscience research.
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