The article presents the changes taking place in journalism education in Ukraine. The article aims to establish the relevance of the content and evaluation of professional cores of journalism education by participants in the educational process, as well as to rank the students’ interest in educational topics and media areas, explore students’ understanding of the profession of journalism, and necessary changes dictated by time and world order. The method of a pedagogical experiment was used to diagnose the priorities of journalism education in the conditions of intensifying information wars in the media direction, with the help of questionnaires, observations, and a descriptive method. The result of the research is the establishment of journalism education priorities, declared by future specialists in the field of media. Next is a discussion on the study the evolution of journalism education in the context of intensifying information wars and hostilities in Ukraine is in sight.
Introduction. Modern economic conditions require companies to respond quickly to changes. Under quarantine restrictions, the effectiveness of brand management becomes on the agenda, and only flexible management allows the company not to suffer reputational losses associated with increased competition in the market. The purpose of the article is to determine the specifics of brand management of TM “Kulynychi” and identify effective brand strategies implemented by the company, as well as propose promising areas of brand development. Results. The latest trends in brand management research are considered. Particular attention is paid to brand-oriented management and its results. The system and principles of brand management are considered. It is noted that the lack of a sound approach to the design and creation of brand management systems in the enterprise leads to spontaneous or highly specialized decisions that have no potential for development. It is emphasized that effective management of the company should be brand-oriented, i.e. all the company's activities should be aimed at strengthening the brand reputation. Based on the example of TM “Kulynychi”, brand management is considered. The main directions of activity of this company are defined, development of a brand of the enterprise from the moment of the beginning is traced. The activities and measures aimed at building a brand and strengthening customer loyalty, which have a positive impact on the brand reputation, are characterized. Desirable vectors of development of TM “Kulynychi” as a brand taking into account modern realities and tendencies in the society are determined. Conclusions. TM “Kulynychi” brand management is consumer-oriented and efficient, despite fierce competition in the field of fast food services as well as bakery, which has been intensified with the introduction of quarantine measures caused by the coronavirus pandemic. The expansion of the company's activities for export strengthens the company's position in the market, although information on this activity is not used to promote the brand in the domestic market. Identified threats to the brand can be eliminated, which will only strengthen its reputation, but the company should take certain measures. Keywords: brand, brand management, brand-oriented management, consumer loyalty.
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