The article provides a bibliometric analysis of existing publications on the market participants’ behavior(manufacturers, trading companies, and other intermediaries and consumers). The basis for the study is the Scopus database, which presents publications on this topic for over thirty years. The article aims to study the research directions on behavioral models of economic entities and the factors that influence their formation. Such analysis can be used to determine the place of behavioral economics in the system of modern views of economists on its impact on the further global development of the economic system. By selecting the most relevant articles on the economic behavior of market participants in the context of an inclusive economy, 1198 scientific articles were selected, published in periodicals from 1989 to 2021. The clustering and retrospective analysis were chosen as a methodological study tool, performed using VOSviewer 1.6.16 software. It made it possible to obtain a clear visualization of research clusters on economic entities’ behavioral aspects, including individual periods of the enormous publication activity from 2011 to 2021. In addition, the article identifies the largest regional research networks of behavioral models in an inclusive economy. Based on the analysis of the scientific publications from the Scopus database, three periods of research on the behavioral aspects of economic entities were identified. The study of the first stage focused on e-commerce development as a significant factor in market changes, accompanied by the transition of competition from local to global. The next phase of the economic behavior study was accompanied by the sustainable development concept and changes in consumer values, which influenced the choice of suppliers and service providers and the growing importance of decision criteria that previously could not be considered purely economic. Considerable attention in this period of publishing activity was paid to social responsibility and sustainable consumption. The last research defined in the article stages is aimed at using modern research methods and information technologies for a deeper analysis of the subject area. It makes it possible to identify relevant factors influencing the formation of economic entities’ behavior patterns, which could not be determined before.
Energy underpins the development and enables investment, innovation, and new industries that drive jobs, inclusive growth, and the shared prosperity of entire economies. The COVID-19 pandemic and the war in Ukraine have led to a sharp rise in energy prices, increasing concerns about energy shortages and energy security, and slowing progress toward universal access to affordable, reliable, sustainable, and modern energy by 2030. The purpose of the article is to study key trends and trends in the development of the global energy sector. Ex-post-economic analysis was used during the retrospective analysis. The conducted analysis made it possible to single out three main trends in the development of the global energy sector: decarbonization, digitalization, and decentralization. The results of the evaluation of statistical information on the development of alternative energy allowed us to draw the following conclusions. The global weighted average current cost of electricity for solar photovoltaic and onshore wind decreased by 77% and 35%, respectively, between 2010 and 2018. Global electricity production from renewable energy sources also increased by 7% in 2018. led by China, which accounted for nearly 37% of offshore wind growth and 44% of solar PV growth. However, significant progress in the use of renewable energy sources is still concentrated in the power industry. The share of renewable energy sources in the transport and heating sectors is still limited, although showing moderate growth. The study of forecast indicators confirmed the steady trend of growth in the demand for renewable energy. Between 2018 and 2030, global demand for renewable energy is projected to grow by 64%. The results of the provided research can be used further in the study of the development of various sectors of the energy industry, in particular, alternative electricity, wind energy, etc.
The globalization of economic development, the expansion of digitalization processes, the transformation of marketing channels for the promotion of goods and services, as well as the peculiarities of enterprises is gaining new relevance. From this perspective, digital omnichannel strategies can potentially drive the growth of traditional economic performance and ensure the competitiveness of businesses. The article considers the theoretical basis for the implementation of omnichannel strategies for the development of the green competitiveness of enterprises. The authors summarized the existing scientific and applied experience in the implementation of omnichannel strategies. With the help of the Google Trends toolkit, a trend analysis was conducted, which outlined the scientific interest and interest of the business community. The results of trend analysis showed a gradual increase in interest in the search for and implementation of optimal ways of communication in marketing for the development of green competitiveness. In terms of interest, the leading countries are Germany, France, Canada and the United States. In addition to the existing ones, the following criteria are proposed, which reflect the degree of unification of marketing communication channels for the formation of green competitiveness of enterprises: differentiation of communication channels; absence of stakeholders losses when changing the communication channel; taking into account the experience of stakeholders in each iteration of communication with him; convergence of traditional and digital channels of development of green competitiveness of enterprises; use of brand identity in communication with stakeholders; personalization of stakeholders. The obtained results of the analysis and their graphical interpretation are relevant and form the basis for a better understanding of the problems of the omnichannel approach and search for promising ways to implement it in the formation of green competitiveness of enterprises.
The COVID-19 pandemic has had a significant impact on business in Ukraine and around the world. Thus, quarantine has almost stopped a number of industries, including retail (except for food), hotel and restaurant business, air transportation. Due to the introduction of quarantine, domestic enterprises froze investment processes. Most outlets were not ready for the abrupt closure of physical outlets and the inability to sell off-the-shelf products, necessitating a rapid transition to online commerce. Accordingly, it was the pandemic crisis that became the catalyst for e-commerce. However, it should be noted that many companies found it difficult to make a full or partial transition due to lack of experience and understanding of promising ways of development as a subject of the e-commerce market. Accordingly, we can talk about the prospects and the need to study certain issues of e-commerce, in particular in Ukraine. The aim of the work is to identify ways to develop online trade in Ukraine under the influence of the pandemic crisis. The research used methods of comparison, systematization and logical generalization, trend analysis (using Google Trends), bibliometric analysis (using VOSviewer 1.6.16). The authors conducted a trend analysis, the results of which show a gradual increase in the number of requests by 2018 and a rapid increase since 2019, which is most likely due to a pandemic, when many stores faced problems with product sales. The results of bibliometric analysis show a change in the trend of publishing activity towards the transition from online trading in combination with marketing management, trade marketing tools, consumer behavior analysis to algorithmization and mathematical modeling of consumer behavioral patterns. There is a clear tendency to increase public and scientific interest in this issue. At the same time, the share of domestic publications on this topic is insignificant. Based on the analysis of trends in online trade, the authors proposed promising ways to develop it, identified their advantages, disadvantages and complexity of implementation in Ukraine.
Introduction. With the development of modern technologies, the world is changing. Every branch of the economy needs transformation for adequate growth. Energy is no exception. Ukraine and the world are trying to transition to a digital economy and form a digital ecosystem of states. Given the high impact of energy on the economy and the implementation of the state’s digital ecosystem, it is crucial to choose the right long-term strategy for developing this industry while simultaneously reducing the impact on the environment. One of these ways is smart energy transformation, a gradual transition from using fossil fuels to environmentally friendly energy sources.The article aims to research the development of the smart energy sector’s technologies and their perspectives.Methods. Investigating the smart transformation trends and processes was provided using Google Trends Tools on the frame of systematic approach and analysing the development dynamic of innovative strategies implementation.Results. The main problems of traditional energy, caused by rising energy prices, which in turn are related to the exhaustion of readily available fields of organic and nuclear fuels, as well as frequent accidents at nuclear power plants, which in turn caused the need to analyse the state of energy consumption at the current stage of development. Against the background of problems with fossil energy sources, one of the key global trends in the development of the energy industry is the development of alternative energy sources and digital energy. These processes have already significantly influenced the economy of the fuel and energy complex in some countries and continue to develop. The proliferation of renewable energy is already beginning to have a global impact on electricity generation, consumption, and operation, especially in countries where the share of renewable energy in traditional energy exceeds 10 % in such countries, and Ukraine is projected too soon. The transition from current forecast generation models with essentially constant power to networks with which variable renewable energy sources are connected will likely require significant changes. Implementing renewable and distributed renewable energy will require more effort to manage, redistribute and accumulate energy flows in the grid. Digitisation can solve challenges that will only intensify in the future in three stages: «smart» energy generation, innovative management and settlement with customers, and wise consumption. The main problem here is the need for a considerable amount of data that will need to be processed to understand how the network works at any given time so that, with constant changes to its parameters, variables can be managed, forecasted, customers’ current needs and capabilities assessed energy services.Prospects. Digital technologies such as the Internet of Things, artificial intelligence, automation, complex cloud computing and blockchain are gaining popularity in the energy sector. Investments in these technologies are growing yearly and will become decisive by 2030. Digitisation of electrical systems was also investigated. The interconnectedness and evolving roles of generators, consumers and power grids will continue to be a central feature of the future of electricity supply.
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