The conducted research testifies to the significant influence of modern events on the dairy market development both in Ukraine and in the whole world. In the dairy industry of Ukraine, there is a significant crisis deepening: there is a tendency to reduce the number of cows and, consequently, reduce the raw milk production. Key indicators of the dairy industry continue to decline. The article covers the main modern market’s tendencies of dairy products development. The most important among them are: a significant increase in the weighted average price of raw materials for the dairy industry – raw milk; reduction of dairy products sales in general in small packages; increase in butter and hard cheeses consumption and gradual decrease in drinking milk consumption, fermented products, dairy drinks, as well as soft cheeses (cottage cheese); changing the range of desserts from drinking versions to versions of spoons, flavors, types of additives and forms of packaging; the use of cereal ingredients, crispy, muesli, which will play the role of a healthy snack; increasing consumption of healthy foods that increase resistance to disease; acquisition of lactose-free products’ new value; development of alternative plant-based products; growth of services via the Internet; increasing the role of "clean" label; introduction of new products and tastes that are especially appreciated by consumers; growing interest in long-ripening cheeses; sales growth in the "free from" segment; development of the natural yogurt market; special attention to the preferences of the elderly; the desire for more complex, interactive and green packaging of dairy products with additional features. Despite the deepening crisis in the dairy industry, the widespread introduction of various marketing tools, the introduction of innovations with an emphasis on organic dairy products, whose market is growing every year, will not only keep sales at the previous level, but while taking advantage of new dairy products’ consumer needs and new opportunities, redistribute income and expand the economic activity of dairy enterprises. And the adoption of Law № 6155 is a significant factor in improving the economic situation of food producers, establishing a fair distribution of value added in the producer-processor-consumer chain, ensuring food security and taking into account changes that comply with EU directives.
The urgency of the problem of distance education development is caused by the fact that in modern conditions the requirements for specialists are radically changing. At the same time, the central place is not the use of previously acquired knowledge, but the generation and implementation of new ideas, which dictates new requirements for training. In this regard, lifelong learning becomes increasingly necessary, acquires new forms and meanings. Today, advances in information technology and telecommunications allow the development of distance learning as a kind of continuing education that accompanies the information society, because it forms a comprehensively developed personality, able to navigate in the information environment. The pandemic forced universities to switch to e-Learning in a force majeure mode, which served as a powerful impetus for the accelerated arming of universities with resources that allow them to effectively practice online and blended learning. In these conditions, it became possible to implement a student-centered educational paradigm. However, this is hindered by the problem of the student's lack of self-organization and self-motivation skills, the ability to take responsibility for their own learning and development. This problem is gaining more and more theoretical and practical importance. The purpose of the work is to substantiate that courses such as self-management and time management contribute to the formation of competencies in the field of goal-setting, planning, self-organization, self-control and self-motivation, and, therefore, in the context of the implementation of student-centered pagadigma, they should serve as preliminary study for e-Learning. For this, the article provides a review of the "Time Management" content course in relation to the task of developing proactivity and the student’s ability to systematically and productively independent work.
The article covers the theoretical approaches to the definition of the "academic spin-offs" concept, substantiates the need for the development of organizational forms of small innovative entrepreneurship in a university environment. The analysis of the prerequisites, factors and mechanisms for the creation and development of spin-off organizations. A set of measures was developed aimed at increasing the entrepreneurial activity of universities and stimulating the processes of commercialization of research results. Key words: academic spin-offs, PEST-analysis, results of intellectual activity (RID), commercialization of research, small innovative entrepreneurship. Àíîòàö³ÿ. Ç ìåòîþ àêòèâ³çàö³¿ ³ííîâàö³éíî¿ ä³ÿëüíîñò³ ï³äïðèºìñòâ íåîáõ³äíî ñòâîðþâàòè ñòè-ìóëþþ÷³ öþ ä³ÿëüí³ñòü ñõåìè ô³íàíñóâàííÿ. Ó ñòàòò³ ïðîâåäåíî ïîð³âíÿëüíèé àíàë³ç ³ñíóþ÷èõ ìîäåëåé ô³íàíñóâàííÿ ³ííîâàö³éíî¿ ä³ÿëüíîñò³ ç ìåòîþ âèçíà÷åííÿ ìîaeëèâîñò³ ¿õ çàñòîñóâàííÿ äëÿ ô³íàíñóâàííÿ ³ííîâàö³éíî¿ ä³ÿëüíîñò³ ïðîìèñëîâèõ ï³äïðèºìñòâ. Äëÿ ô³íàíñóâàííÿ ³ííîâàö³éíèõ ïðîåêò³â âèêîðèñòîâóþòüñÿ ð³çí³ ìîäåë³, òàê³ ÿê âåí÷óðíå ô³íàíñóâàííÿ, êîøòè á³çíåñ-àí-ãåë³â, êðàóäôàíä³íã. Ó ñòàòò³ äîñë³äaeóþòüñÿ ñôåðè çàñòîñóâàííÿ ð³çíèõ ìîäåëåé ô³íàíñóâàííÿ, ìîaeëèâîñò³ ³ îáìåaeåííÿ ¿õ âèêîðèñòàííÿ â ³ííîâàö³éíîìó á³çíåñ³.  ÿêîñò³ ìîaeëèâî¿ ñõåìè ô³íàíñóâàííÿ ³ííîâàö³éíî¿ ä³ÿëüíîñò³ ÷èííîãî ïðîìèñëîâîãî ï³äïðèºìñòâà ïðîïîíóºòüñÿ ñòâîðþâàòè ñï³í-îôô êîìïàí³¿, ùî âèêîðèñòîâóþòü ìàòåð³àëüí³, òðóäîâ³ òà ³íø³ äîñòóïí³ ðåñóðñè ìàòåðèíñüêî¿ êîìïàí³¿ äëÿ ðåàë³çàö³¿ ³ííîâàö³éíèõ ïðîåêò³â. Ïðè òàê³é ñõåì³ ô³íàíñóâàííÿ ìàòåðèíñüêà êîìïàí³ÿ îòðèìóº ìîaeëèâîñò³ ùîäî äèâåðñèô³êàö³¿ ä³ÿëüíîñò³ ç ïîä³ëîì ðèçèê³â, çä³éñíåííÿ ïîåòàïíîãî ô³íàíñóâàííÿ ³ííîâàö³éíîãî ïðîåêòó, ï³äâèùåííÿ ñïðèéíÿòëèâîñò³ äî ³ííîâàö³é. Ó ñâîþ ÷åðãó, ñï³í-îôô ï³äïðèºìñòâî íà ïî÷àòêîâîìó åòàï³ ñâ ä³ÿëüíîñò³ ìîaeå êîðèñòóâàòèñÿ ìàòåð³àëüíèìè ðåñóðñàìè, óïðàâë³íñüêèì äîñâ³äîì ³ çâ'ÿçêàìè ìàòåðèíñüêî¿ êîìïàí³¿, ñïðîùóºòüñÿ äîñòóï äî íåîáõ³äíèõ ô³íàíñîâèõ ðåñóðñ³â. Äëÿ îö³íêè åôåêòèâíîñò³ ³ííîâàö³éíî¿ ä³ÿëü-íîñò³ ñï³í-îôô êîìïàí³¿ ïðîïîíóºòüñÿ âèêîðèñòîâóâàòè ïåðåâàãè ³ íåäîë³êè ñòâîðåííÿ òàêèõ êîìïàí³é, â³äïîâ³äíî äî ÿêèõ ïðîâîäèòüñÿ ïîð³âíÿííÿ ðåçóëüòàò³â ï³äïðèºìñòâà, äîñÿãíóòèõ íà ïðàêòèö³ ç óðàõóâàííÿì çàïóñêó ³ííîâàö³éíî¿ ñï³í-îôô êîìïàí³¿, ³ òåîðåòè÷íî ìîaeëèâèõ ïðè çä³éñíåíí³ ïîòî÷íî¿ ä³ÿëüíîñò³ áåç âïðîâàäaeåííÿ ³ííîâàö³é. ßêùî ðîçãëÿäàòè äèíàì³êó öüîãî ñï³ââ³äíîøåííÿ ïðîòÿãîì ïåâíîãî ÷àñîâîãî ïåð³îäó, ìîaeëèâî âèÿâèòè íàÿâí³ñòü àáî â³äñóòí³ñòü åôåêòó ñèíåð㳿 ïðè çàïóñêó íîâèõ ñï³í-îôô ï³äïðèºìñòâ. Êëþ÷îâ³ ñëîâà: ñï³í-îô êîìïàí³¿, PEST-àíàë³ç, ðåçóëüòàòè ³íòåëåêòóàëüíî¿ ä³ÿëüíîñò³ (вÄ), êî-ìåðö³àë³çàö³ÿ, äîñë³äaeåííÿ ³ ðîçðîáêè. Àííîòàöèÿ.  ñòàòüå îáîáùåíû òåîðåòè÷åñêèå ïîäõîäû ê îïðåäåëåíèþ ïîíÿòèÿ «àêàäåìè÷åñêèå ñïèí-îôô», îáîñíîâàíà íåîáõîäèìîñòü ðàçâèòèÿ îðãàíèçàöèîííûõ ôîðì ìàëîãî èííîâàöèîííîãî ïðåäïðèíèìàòåëüñòâà â óíèâåðñèòåòñêîé ñðåäå. Ïðîâåäåí àíàëèç ïðåäïîñûëîê, ôàêòîðîâ è ìåõàíèçìîâ ñîçäàíèÿ è ðàçâèòèÿ ñïèí-îôô îðãàíèçàöèé. Ðàçðàáîòàí êîìïëåêñ ìåðîïðèÿòèé, íàïðàâëåííûõ íà ïîâûøåíèå ïðåäïð...
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