Серія Економіка. Випуск 1(9) 68 by the company accompanying the production sale are sufficient. The purpose of the article is to justify the need to develop and analyze peculiarities of forming marketing strategies of agricultural enterprises producing organic products. Based on the use of methods of system analysis and logical generalizations, it has been found that the development and implementation of a marketing strategy involves solving issues related to the definition of an effective sales method, the choice of an optimal sales channel and the service organization. Using the structural and functional method, it has been determined that sales methods are chosen individually, depending on the organizational, technological and social and economic peculiarities of the enterprise operation. The analysis of statistical information and summarizing references shows that, today, main marketing channels for the sale of organic food products are direct sales from a producer to a consumer through markets or stores owned by the producer. With the development of information technologies, the organization of organic production sales through online stores is of great importance. The scientific novelty of the research is to systematize forms, methods, channels of organic production sales and study main marketing strategies in the domestic market. Promising marketing tools for the development of the domestic market for organic products have been shown. The practical value of the obtained results is that they can be used in making managerial decisions and developing measures to optimize the organic production sales system. This issue has a prospect of the research aimed at improving marketing strategies for agricultural producers of organic products.
The aim of this paper is to review impact of the one of the most modern cutting edge technologies‘, namely Blockchain on Economic Security. First of all article describes concept - technological background of Blockchain technology nature, emphasizing main features that have most significant and even disruptive impact on separate industries and even whole Economy including Economic Security. Secondly contemporary challenges of this technology are provided. Thirdly multifaced concept of Economic security is explained, followed by importance of this phenomenon specifically within modern mega trends such as Globalization and Information Society. Blockhain impact has been researched through three main industries/functions – eCommerce, Payments and Logistics. Finally conclusions of the paper suggest to use Blockhain with another Industry 4.0 technologies (such as Big Data and Internet of Thing) to reach maximum possible synergy.
The theoretical issues of risk management in marketing as the basis for the development of the enterprise are investigated. The scientific content and essence of risks in marketing entrepreneurial activity is revealed. The problems of marketing risks development are stated and the main problems are outlined: unsuccessfully chosen strategy of marketing ideas, the image of the enterprise, low demand for marketing and limited funds. In modern conditions of constant competition, it is not enough to create the goods better or by the rules, it is necessary to learn how to sell them correctly. Today, the company that is focused on the needs of customers, long-term cooperation and mutually beneficial relationships wins. But even so, relationships with suppliers, competitors, intermediaries and consumers are associated with uncertainty and risk, and the prehistoric level of adaptation of enterprises to the unstable influence of the external environment does not allow a primary response to market needs. Therefore, the issue of risk management in business marketing is becoming extremely popular, as they seek to ensure the continued growth and development of the business. Risk management in marketing is an integral part of the evaluation of marketing research, which is associated with the planning and manifestation of market structure, that is, an assessment of the current market situation, which shows the coincidence of situations on which depends and in which manifestation of profitability. As a result of coordinating and regulating the processes of influencing risk in marketing product policy, company management must evaluate marketing efforts, risk prevention and, above all, to outline constructive measures to stimulate the work of marketers, depending on the quality of performance of professional duties, namely the validity of the chosen strategies, methods of sales, methods of advertising campaigns, active participation in social campaigns for positioning and promotion of products, services of enterprises in the interests of society. Thus, it is clarified that the risk in marketing should be interpreted as a separate function of marketing management, due to the uncertainty of internal and external factors of the enterprise in making marketing decisions, which provides a special procedure for the identification, assessment, selection and use of methods of exposure to risks, separation of risks and control results. The practical implementation of this capability does not require much additional effort from the company's marketers. Standard methods of risk assessment can be successfully used to identify and assess marketing risks without any special modifications. The main thing at the initial stage of risk management is to fix the existing marketing risks and determine the methods of impact on them.
Problems and ways of reduction of economic risks of activity of the enterprise are investigated. The paper analyzes various types and methods of quantitative and qualitative risk analysis. The main ways to reduce risks in modern conditions are formulated. Particular attention is paid to insurance, hedging and diversification. The work of any enterprise is carried out according to pre-established plans, but in today’s conditions there are changes in planned actions or obstacles to their implementation. Any business is saturated with threats and risks, because risk is an integral part of any activity. There is a need to properly assess the degree of threat and skillfully manage it to reduce it, and better neutralize it. Entrepreneurial risk is a key spectrum of the enterprise, so when planning future or current activities it is necessary to take into account the risks. Entrepreneurial activity in market conditions is associated with stressful situations, which in turn are associated with financial, economic and other risks. It should be noted that in the course of its activities the company faces a wide range of risks. This means that risk management must provide a comprehensive system of effective measures to reduce the negative effects of each component of the set of risks, i.e. comprehensive management of the risk portfolio. The idea of risk management does not involve complete risk elimination, as achieving this goal may be too costly, if at all possible. Instead of such an unrealistic goal, it is a matter of minimizing the probable losses of the enterprise. In essence, risk protection is not about making a business completely safe, but only about reducing the risks to a level where they are no longer threatening. This is the concept of acceptable risk, which is basic in almost all risk management measures. Many conditions and factors affect the outcome of people’s economic decisions, the action of many of them is very difficult to predict. Most decisions in industry and trade have to be made in conditions of uncertainty. At the present stage of development of economics, much attention is paid to research, analysis and risk forecasting, as the ability to predict the consequences of management decisions is necessary for the stable operation of the enterprise.
The article investigates the theoretical issues of analysis of the formation of an innovative model of enterprise development as a basis for enterprise development. The scientific content and economic essence of innovative activity are revealed. Problems of development of innovative activity are outlined. Its main problems are: low demand for innovation in the market, lack of successful ideas and opportunities to create innovations, limited funds for business, lack of partners for cooperation. The main ways and methods of activating the innovative activity of enterprises are considered. The main tasks for solving this problem, as the concentration of tasks for further development, a detailed process of the list of tasks for effective work. Factors of encouragement to introduction of the innovative model of development of the enterprise are formulated. The innovative development of the enterprise is designed to focus production activities on the demands of the modern consumer, to respond flexibly and make timely changes, to achieve competitive advantages that meet the level of international demand. Innovation management includes: continuous improvement of production organization on the basis of search, selection, development and implementation of innovative proposals; formation of a bank of innovative ideas and options for their implementation; organization of the process of identifying problems of innovative development and their solution; formation of a climate of innovation at the enterprise, search for new ideas, etc. Planning of innovative development of enterprises provides an opportunity: taking into account future tasks, assessing the activities of the enterprise as a continuous process in which current actions are related to the future, managing not only short-term but also long-term development goals; identification of basic market needs; influencing changes in the external environment. In addition, planning helps to improve the coordination of actions in the enterprise, creates conditions for improving the basic training of managers, providing the necessary information, promotes a more rational allocation of resources, allows to clearly formalize the duties and responsibilities of all employees, improve control over their activities.
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