The authors believe that “organizations have entered an unknowable world in which current business problems bear little resemblance to the past.” Rather than endlessly gathering information, they must continually take action. Three principles of entrepreneurial leadership are outlined, starting with cognitive ambidexterity, which involves “integrating two diverse ways of making decisions into a single approach to pursuing opportunity.” Next is “commitment to social, environmental, and economic value creation,” in which leaders are “driven by their commitment to social, environmental, and economic responsibility and sustainability (SEERS).” Finally, leaders must develop self‐awareness, “a deep understanding of who they are to guide their actions.”
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