The speed at which technology evolves, and therefore the speed at which online mental health services evolve and the training required to keep up with them, has become a real concern for the profession. The need for training in transferring face-toface skills to the online environment has been recognised for some years by leading professional organisations as not only desirable but also essential. In addition, there is an increasing need to keep abreast of digital culture and the type of online environments that clients inhabit. This applies to counsellors and therapists whatever space they are using to deliver services, which may be in the traditional face-to-face consulting room or using tools that enable therapy at a distance, such as the Internet.

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The history and development of guidelines on the ethics of providing online counselling and guidance are considered. Some issues the authors have found to be of particular importance are highlighted with reference to particular publications as exemplars of the ongoing development of ethical practice in this field. Changes in ethical guidelines produced by the British Association for Counselling and Psychotherapy (BACP) are examined to elucidate the evolution in ethical thinking and practice that has been necessitated by the continual rapid development of technological applications relevant to mental health care that have typified the field. The chapter ends with a look to the advent of Web 2.0 philosophies and the need for practitioners to remain constantly vigilant with regard to their work.