It is acknowledged that various types of thematic maps emphasize different aspects of mapped phenomena and thus support different map users’ tasks. To provide empirical evidence, a user study with 366 participants was carried out comparing three map types showing the same input data. The aim of the study is to compare the effect of using choropleth, graduated symbols, and isoline maps to solve basic map user tasks. Three metrics were examined: two performance metrics (answer accuracy and time) and one subjective metric (difficulty). The results showed that the performance metrics differed between the analyzed map types, and better performances were recorded using the choropleth map. It was also proven that map users find the most commonly applied type of the map, choropleth map, as the easiest. In addition, the subjective metric matched the performance metrics. We conclude with the statement that the choropleth map can be a sufficient solution for solving various tasks. However, it should be remembered that making this type of map correctly may seem easy, but it is not. Moreover, we believe that the richness of thematic cartography should not be abandoned, and work should not be limited to one favorable map type only.
Recently, due to Web 2.0 and neocartography, heat maps have become a popular map type for quick reading. Heat maps are graphical representations of geographic data density in the form of raster maps, elaborated by applying kernel density estimation with a given radius on point- or linear-input data. The aim of this study was to compare the usability of heat maps with different levels of generalization (defined by radii of 10, 20, 30, and 40 pixels) for basic map user tasks. A user study with 412 participants (16–20 years old, high school students) was carried out in order to compare heat maps that showed the same input data. The study was conducted in schools during geography or IT lessons. Objective (the correctness of the answer, response times) and subjective (response time self-assessment, task difficulty, preferences) metrics were measured. The results show that the smaller radius resulted in the higher correctness of the answers. A larger radius did not result in faster response times. The participants perceived the more generalized maps as easier to use, although this result did not match the performance metrics. Overall, we believe that heat maps, in given circumstances and appropriate design settings, can be considered an efficient method for spatial data presentation.
Interactive maps are increasingly popular and have spread into everyday life. However, the pace of implementation of interactive maps may differ within different age groups. In order to adjust maps to user expectations and preferences, it is necessary to study disparities in attitude towards different types of maps in groups of various users. The aims of the study are to find out if the approach to maps of different media varies among age groups, and whether the frequency of use of interactive maps and their functions decreases with the age of users. A survey focusing on habits and preferences towards digital and paper maps was conducted among 80 users aged 20–72. Results suggest that the polarization of answers is lower than suggested by the Prensky theory of digital immigrants and natives: people of all ages who were tested have a lot in common in terms of interactive map use. Nonetheless, the youngest group has a strong preference for interactive maps.
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