Media społecznościowe jako ważny element komunikacji zewnętrznej organizacji sportowych Social Media as an important element of sports organization external communication Słowa kluczowe: media społecznościowe, organizacja sportowa, ekosystem mediów społecznościowych Abstract There is one thing that significantly contributed to shape social processes in the last two decades-the emergence of social media, which teamed up external communication strategies of various types sports organizations. Sports organization is distinguished by not so much the structure or function of management but a product. Sport becomes a specific area of social life, which is characterized by the importance of interactions between the organization and its customer what makes the organizational external communication particularly significant. Through vary channels sports organization provides communication with the client as well as builds the basis for persistence of each sports organization. The important question appears referring to this issue about the way in which sports organizations use the latest communication technologies in the process of building relationships with customers and co-creating the product. The purpose of this article, however, is an attempt to understand why social media have become particularly attractive tool in building efficient communication sports organization with the customer. There are two framing research questions asked: 1. What is a social media ecosystem and what is the difference between ecosystem with functioning social media in it and without them? 2. Why the social media settled the communication process between vary sports organizations and theirs customers? The first part of the article descripts and analyses the social media ecosystem by focusing on the elements of this system and its distinctive qualities shaped by modern technology and cultural changes. There is an attempt made to explain the specific compound sports organizations and social media in the following part of the article. The author basing on the literature and examples of activities of selected organizations argues that the main elements relevant to the relationship of social media and sport are emotions, iconic communication, visuals, identity and narrative.
Social work, understood as a professional activity, consists in providing support to people on the basis of a previously conducted diagnosis. The diagnosis of a situation requires the social worker to undertake specific research activities, which include collecting data with the use of selected techniques and tools, processing data or presenting conclusions. In the field of widely understood social work, there are various qualitative approaches and research strategies which constitute an adequate way of explaining social phenomena, at the same time formal and legal regulations and the institutional context create different conditions for conducting research in the profession of a social worker. The adopted methodological solutions, in the form of a model questionnaire of a family environmental interview, are rather in the normative paradigm, which has specific consequences for the analysis of social problems. One of the techniques (or methods) identical to the field of interest and procedures functioning in professional social work, and at the same time enabling the understanding of human experiences, is the narrative interview. Autobiographical narratives collected through this method allow, among others, to diagnose biographical and social problems and to plan support activities on this basis. However, due to the barriers indicated in the paper, a change in the research method towards an interpretative approach seems unlikely.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.