This paper examines the influence of team formation strategy on prospective entrepreneurs’ attraction toward venturing. With the worldwide increase in entrepreneurship education, the way entrepreneurial skills such as team formation are taught influences graduates’ chances of finding entrepreneurial success from the onset. This study measures how team formation strategies affect venturing and co-founding attraction. Moreover, the paper raises awareness for educators and researchers about the role and importance of various team formation strategies in entrepreneurship education. Hypotheses are tested using data collected from 1,713 business and entrepreneurship graduates using a quasi-experimental design with vignettes. Results and implications for entrepreneurship education and research are further discussed.
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