The main research problem discussed in this paper involves evaluation of the motives of agricultural producers for pursuing and developing organic production. The aim of this study is to identify and evaluate the role of social values in stimulating decisions of involvement in organic production. Analytical observations were conducted on the basis of responses to surveys on a nation-representative sample in Poland (350 conventional farms and 70 organic farms in 2011; 260 conventional farms and 65 organic farms in 2019). Analyses were conducted in relation to the potential and perspectives for development of organic farming. They were focused on identifying the original motives for such decisions (incentives and disincentives). This allowed for effective evaluation of both the trend and the pace of the studied processes. The development potential of organic farming in Poland was estimated at 5–15% of the total number of farms. The most important factors encouraging farmers to take up production are associated with social values (care for the natural environment and family health). A significant chance for the development of organic production is the expected demand growth, which is also related to social values: the increasing environmental awareness and environmental change of consumption patterns.
The objective is to provide a systematization of concepts connected with sustainable development of agriculture (SDA) as the basis for indication of directions of changes in Polish agriculture. The author applied descriptive and comparative analyses based on a survey of the literature to indicate the differences between the described concepts. Both sustainable agricultural and rural development (SARD) and multifunctional rural development (MRD) could be connected with reduced agricultural production, which would bring positive and negative environmental consequences. The multifunctional agriculture cannot exist without production, so it is more favourable for SD, however it should be based on environmental requirements. Then it is close to sustainable agriculture. Considering these concepts, the author formulated and used his own definition of the SDA and its objectives. The sensitive rule of sustainability with secured critical natural capital is the proper one for agriculture in Poland. Currentl , Polish agriculture is in dual development (industrialisation and sustainable transition). For the SDA, the support for agriculture should be conditioned by compliance with basic environmental standards and by provision of public goods. It depends on properly directed and effectively implemented environmental and economic measures of the CAP.
The natural environment is one of the areas of sustainable development. The implementation of the goals of sustainable development is associated with the creation of conditions supporting ecological behaviours as well as the greening of consumption. It cannot be ignored that the implementation of behavioural marketing concepts contributed to the development of excessive consumerism, whereas the use of marketing innovations by enterprises with high strategic potential and dominant market position often translated into shortening product life cycles. In this context, there arises a research question concerning the role that marketing has to perform nowadays, and the challenges to its concept, resulting from sustainable development. The paper is based on literature studies and the results of an empirical research that was performed on a sample of 140 entities shaping the offer of organic farming products in Poland. The study included both organic farming entities and entities dealing with the distribution of organic farming products in Poland. The goal of the paper is to show the role of marketing as a multi-paradigmatic concept in shaping the development of the market of organic farming products in Poland. The analysis of the research results aimed at identifying the reasons for introducing organic farming products by distributors into their offer, as well as showing the nature of the relationships between producers and distributors of organic farming products in Poland. The analysis of the research results shows that the relationships between producers and distributors of organic farming products in Poland are perceived by both parties as long-term and based on trust. Special attention is also paid to the hierarchy of factors stimulating the development of sales of organic farming products in Poland. Identification of stimulants for the development of the market of organic farming products indicates the great importance of marketing in this area because the main factors of development of this market are of marketing nature or are inherently related to marketing.
The paper aims to examine the determinants for the development of organic farming in Poland under the present conditions associated with membership in the European Union (EU). The study is based on analyses of secondary sources and a nationwide survey among organic farmers. Organic farming in the EU is a subject to development under the influence of the strategies related to the European Green Deal. Polish organic agriculture developed dynamically after the EU accession. However, the process reversed from 2013 due to the unstable domestic support policy. The barriers are poor connections between farmers and distributors, bureaucratic procedures and low profitability. A significant chance for the development is the expected demand growth. The most important factors encouraging farmers were associated with environmental aspects and the use of labour. The further growth is conditioned by the better-organized policy of Polish organisations involved in agricultural policy.
This paper attempts to identify changes in the factors influencing the functioning and evolution of the Polish market for organic agricultural products. It brings together the results of surveys of farmers (carried out in 2011, 2019, and 2021), distributors (carried out in 2019 and 2021), and consumers (carried out in 2009 and 2021). Initially, farmers believed that the greatest opportunities for market development lay in demand factors, including in particular consumer environmental awareness. In 2021, their opinions worsened in this regard, which means they had difficulties reaching consumers. Another opportunity that was less popular than before was the EU subsidies. This is due to administrative and bureaucratic burdens, which, along with high production costs and weak links between farmers and distributors, were considered to be the biggest barriers to market development. For distributors, the survey produced similar conclusions. According to consumers, the greatest opportunities for market development result from increasing environmental awareness, increased diversity of products and better promotion. The barriers they highlighted include high prices, limited environmental education, lack of adequate state support, and insufficient information about the offer.
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