Small Business Act for Europe pinpoints that small and medium size businesses have the key role in the EU economy. Small and medium size enterprise (SME) policy framework developed in 2008 for EU member states puts special emphasis on the development of ICT. Therefore, the purpose of the research is to evaluate the situation with the small and medium size enterprises regarding use of cloud computing for their business activities. SMEs in Baltic countries were selected as a case study to highlight the main challenges which restrict the efficient exploitation of cloud computing solutions. Qualitative research methods i.e. in-depth interviews with cloud experts and managerial authorities of SMEs in Baltic countries were used in this research. Results of the interviews were analysed using Technology-Organization-Environment model which helps to structure favourable and unfavourable conditions for cloud computing in the Baltic countries. Based on opinions of SMEs the research reveals the potential for the development of cloud computing and obstacles for successful implementation of this new solution. The paper takes into account both supply and demand side and other impacting factors and provides solutions on how to overcome barriers for implementation of cloud computing. The main value of the paper is usage of Technology-Organization-Environment model for the analysis of interview results which allows to reveal justified conclusions about the existing situation and provide implementable recommendations for SMEs regarding cloud computing technology.
The main goal of the research is to analyse and disclose linkage between digital literacy, digital culture and digitalization. The literature review covers explanation of the main concepts of European culture and digital literacy and provides an overview of previous research on digital literacy and culture.
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