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While questions about the environmental sustainability of contemporary farming practices and the socioeconomic viability of rural communities are attracting increasing attention throughout the US, these two issues are rarely considered together. This paper explores the current and potential connections between these two aspects of sustainability, using data on community members' and farmers' views of agricultural issues in California's Central Valley. These views were collected from a series of individual and group interviews with biologically oriented and conventional farmers as well as community stakeholders. Local marketing, farmland preservation, and perceptions of sustainable agriculture comprised the primary topics of discussion. The mixed results indicate that, while many farmers and community members have a strong interest in these topics, sustainable community development and the use of sustainable farming practices are seldom explicitly linked. On the other hand, many separate efforts around the Valley to increase local marketing and agritourism, improve public education about agriculture, and organize grassroots farmland preservation initiatives were documented. We conclude that linking these efforts more explicitly to sustainable agriculture and promoting more engagement between ecologically oriented farmers and their communities could engender more economic and political support for these farmers, helping them and their communities to achieve greater sustainability in the long run.

Although hedgerows, windbreaks, and other biodiversity-enhancing farm edge features offer the potential for ecosystem benefits without occupying much crop space, relatively few farms in California, USA include such features. Our study identified the practices currently used to manage non-cropped edges of fields, ponds, and watercourses in a case study area in California. We also identified social, economic, and agronomic incentives and constraints to installing biodiversity-enhancing edge features. More than onethird of the study farmers had installed native hedgerows, windbreaks, and/or grassed edges. Interviews demonstrated the importance of socially influential farmers working in tandem with public and private agencies to build initial interest in these practices. However, these features occupied less than four percent of all possible edge length. Constraints to increasing adoption included high costs, fear of harbouring weeds and rodents, and lack of certainty about ecosystems benefits, highlighting the need for cost-share programs and more regionally-focused agroecological research.

We consider the adoption of biologically integrated agricultural practices from the perspective of farm management style. Adoption decisions for farming practices must fit into a broader farm decision-making context that incorporates economic, environmental, social, family and personal considerations, as well as use of agricultural information sources. Drawing from a study of California almond and winegrape growers, we demonstrate that management styles differ substantially among farmers, these differences affect use of information sources and adoption of biologically based practices on the farm, and such adoption does not negatively affect crop performance. We used Q-methodology, a method for eliciting qualitative data using a variant of factor analysis, to identify three distinct management styles among a purposive sample of 40 growers. The Environmental Stewards' management style places higher priority on conservation of natural resources than on getting the highest possible yields or profits. Production Maximizers, with a different style, prioritize more traditional goals of producing the highest possible yields and quality and focusing resources on the farm rather than on outside concerns. Networking Entrepreneurs, on the other hand, value learning about innovative techniques in social contexts such as informational field days, evaluate new information with a business-like attitude and enjoy off-farm interests. A two-season mail survey of farming practices and information sources demonstrated that differences in management styles affect the adoption of practices. Environmental Stewards were more likely to practice biological pest control and encourage wildlife and less likely to use the most toxic chemicals. Production Maximizers had a greater tendency to use prophylactic and broad-spectrum chemicals, while Networking Entrepreneurs preferred more innovative biological pest controls but tended to avoid time-consuming cultural practices. Production Maximizers were distinguished by less use of more social forms of communication, such as attending field days and talking with other growers. Crop health and quality indicators showed that almost all growers were managing their crops very successfully, regardless of management style or choice of practices. These results hold important implications for efforts to increase the adoption of sustainable agriculture, especially by showing that contents and methods of outreach efforts must vary to accommodate diverse farm management styles.