Learning product representations that reflect complementary relationship plays a central role in e-commerce recommender system. In the absence of the product relationships graph, which existing methods rely on, there is a need to detect the complementary relationships directly from noisy and sparse customer purchase activities. Furthermore, unlike simple relationships such as similarity, complementariness is asymmetric and non-transitive. Standard usage of representation learning emphasizes on only one set of embedding, which is problematic for modelling such properties of complementariness.We propose using knowledge-aware learning with dual product embedding to solve the above challenges. We encode contextual knowledge into product representation by multi-task learning, to alleviate the sparsity issue. By explicitly modelling with user bias terms, we separate the noise of customer-specific preferences from the complementariness. Furthermore, we adopt the dual embedding framework to capture the intrinsic properties of complementariness and provide geometric interpretation motivated by the classic separating hyperplane theory. Finally, we propose a Bayesian network structure that unifies all the components, which also concludes several popular models as special cases.The proposed method compares favourably to state-of-art methods, in downstream classification and recommendation tasks. We also develop an implementation that scales efficiently to a dataset with millions of items and customers.
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords, and their ad is displayed when the keyword is queried to the search engine. An important problem in this process is keyword generation: given a business that is interested in launching a campaign, suggest keywords that are related to that campaign. We address this problem by making use of the query logs of the search engine. We identify queries related to a campaign by exploiting the associations between queries and URLs as they are captured by the user's clicks. These queries form good keyword suggestions since they capture the "wisdom of the crowd" as to what is related to a site. We formulate the problem as a semi-supervised learning problem, and propose algorithms within the Markov Random Field model. We perform experiments with real query logs, and we demonstrate that our algorithms scale to large query logs and produce meaningful results.
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In this paper, we propose a new product knowledge graph (PKG) embedding approach for learning the intrinsic product relations as product knowledge for e-commerce. We define the key entities and summarize the pivotal product relations that are critical for general e-commerce applications including marketing, advertisement, search ranking and recommendation. We first provide a comprehensive comparison between PKG and ordinary knowledge graph (KG) and then illustrate why KG embedding methods are not suitable for PKG learning. We construct a self-attention-enhanced distributed representation learning model for learning PKG embeddings from raw customer activity data in an end-to-end fashion. We design an effective multi-task learning schema to fully leverage the multi-modal e-commerce data. The Poincaré embedding is also employed to handle complex entity structures. We use a real-world dataset from grocery.walmart.com to evaluate the performances on knowledge completion, search ranking and recommendation. The proposed approach compares favourably to baselines in knowledge completion and downstream tasks. CCS CONCEPTS• Information systems → Data mining; Web searching and information discovery; Retrieval models and ranking.
Within-basket recommendation reduces the exploration time of users, where the user's intention of the basket matters. The intent of a shopping basket can be retrieved from both user-item collaborative filtering signals and multi-item correlations. By defining a basket entity to represent the basket intent, we can model this problem as a basket-item link prediction task in the User-Basket-Item (UBI) graph. Previous work solves the problem by leveraging user-item interactions and item-item interactions simultaneously. However, collectivity and heterogeneity characteristics are hardly investigated before. Collectivity defines the semantics of each node which should be aggregated from both directly and indirectly connected neighbors. Heterogeneity comes from multi-type interactions as well as multi-type nodes in the UBI graph. To this end, we propose a new framework named BasConv, which is based on the graph convolutional neural network. Our BasConv model has three types of aggregators specifically designed for three types of nodes. They collectively learn node embeddings from both neighborhood and high-order context. Additionally, the interactive layers in the aggregators can distinguish different types of interactions. Extensive experiments on two real-world datasets prove the effectiveness of BasConv. * work is done during internship at Walmart Labs
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