The purpose of this study was to provide an overview of the public perception of the increase in forest biomass production, particularly in Poland, in the context of global and European Union (EU) climate and energy policy directions. Trends regarding the justification of biomass production in the EU and the world were also analyzed. The study compared the results of public sentiment surveys concerning the use of biomass in Poland as a member state of the European Union. The results are presented in tabular and graphical form. Data were obtained from analyses of social websites, study reports, and information social media in Poland. This study shows an increase in the negative perception of biomass use nationally and globally. It can be concluded that the increasing trend of forest biomass extraction resulted from the growing demand for green energy sources. Changes in European Union policy affected the popularization of biomass production worldwide as a result of growing energy demand. The use of renewable energy sources is necessary to reduce environmental degradation and secure society’s growing energy needs. It is necessary to increase the flow of information about the importance of forest biomass for the environmental aspects of society in order to gain acceptance of the EU’s promoted direction of stable renewable energy.
Consumers may undertake various steps in order to increase the rationality of their choices. One of the options involves drawing up a shopping list. The study presents an innovative method of analysing consumer behaviour during shopping. Modern technologies were used to set up a virtual environment within which a store was created. A combination of methods was employed to assess the subjective opinions expressed during in-depth interviews. Another step focused on analysing the internal stimuli of the research subjects with the use of neuroscientific tools to evaluate the behaviour of the research participants. The aim of the study was to verify the impact of a shopping list on consumer rationality. The research results presented constitute a part of a broader research project, within the scope of which research method triangulations enabled an in-depth analysis of conscious and unconscious aspects of the subjects’ behaviour (Borawski et al. 2021).
Włączenie konsumentów w proces rozwoju innowacji produktowych przy wykorzystaniu mediów społecznościowychKody JEL: M31, O32 Słowa kluczowe: konsument, innowacje produktowe, media społecznościowe Streszczenie. Intensywny rozwój technologii internetowych, w tym wirtualnych narzędzi komunikacji, stworzył warunki dla współuczestnictwa użytkowników w procesie rozwoju innowacji produktowych. Jak wskazują wstępne badania realizowane w omawianym obszarze, wykorzystanie kanałów oraz narzędzi mediów społecznościowych może istotnie wpłynąć na: obniżenie kosztów pozyskiwania informacji z rynku, skrócenie czasu rozwoju pomysłu, usprawnienie procesu urynkowienia produktu, dokładniejsze ukształ-towanie produktu dla potencjalnych klientów przez analizę na każdym etapie tworzenia dobra. W związku z powyższym, celem artykułu jest zaprezentowanie propozycji wykorzystania mediów społecznościowych do skutecznego włączania konsumentów (użyt-kowników) w proces rozwoju innowacji produktowych. WprowadzenieWłączanie konsumenta w proces rozwoju innowacji pozwala na skuteczniejsze i przede wszystkim szybsze i mniej kosztochłonne działanie. Celem artykułu jest pokazanie możliwości, jakie dają przedsiębiorstwom kanały mediów społeczno-ściowych w zakresie włączania konsumentów w proces projektowania produktu. Autorki odnoszą się do badań wtórnych i pierwotnych przeprowadzonych wśród
At the beginning of the article the authors referred to the consumer, the factors affecting his or her choices and the decision-making process. Subsequently, the factors and circumstances determining the consumer’s choice of a loan denominated in the Swiss franc (CHF) in Poland were specified. In the following section there wa presented an analysis of the value of granted CHF loans in the period from 07.2008 to 05.2022. It was assumed that the analysed group regards: a family of 2+2, i.e., two working individuals with incomes equal to 150% of a minimum wage; a loan of PLN 250,000 to be repaid over 30 years, disbursed on 1.08.2008 in one tranche, being repaid since 1.09.2008. A comparative analysis entailed three selected banks. In the summary, the authors referred to the main hypothesis: despite the knowledge of the economic conditions, the consumer possesses a lower disposable income when choosing a CHF credit, and two auxiliary hypotheses: hypothesis 1 was that home loans denominated in CHF, despite having a lower interest rate are less favourable to the borrower in the long run than the loans denominated in the Polish zloty, and hypothesis 2 was that in the process of deciding upon a bank, the consumer is guided by economic factors.
The aim of the article was to show how to obtain opinions, as well as to shape a new product for the generation of Z. The article focuses on the use of selected qualitative research, in which one can learn about what young people are directed by. Through their direct involvement, one can observe what aspects play a special role for them. In the first part of the article, the author presents the characteristics of the Z generation and selected research forms. Next, the results of focused group interviews and the results of the supported workshops were presented, which were an integral part of the study. The aim of the study was to get to know the way of thinking of the Z generation, the determinants that guide it in the framework of purchasing decisions and the identification of forms of marketing communication that they identify. This goal has been achieved by involving the participants into the role of, on the one hand, producers of a given product, on the other, researchers who have to determine what customers like them are paying attention to. As a result of focus research, information about elements that capture the attention of the young generation while shopping was obtained. As part of the workshop, a simplified proposal for a communication campaign for the selected product was developed. The combination of both methods enabled the active involvement of all participants and the observation of what particular elements draw attention of young consumers in their decision-making process. Due to volume restrictions of publication the results of the research were focused on the methodological aspect, ie the results of the use of selected research forms, rather than on the results of the research topic. The results and conclusions from the adopted theme constitute a separate article. #0# YouGov. Children make savvy shoppers have refined pester today (2018). Retrieved from: yougov.com/news/2015/06/11/children-makesavvy-shoppers-have-refined-pester-p. Cite this article as: Słupińska, K. (2018). Facilitated workshops and the focus group as a way to gain opinions and formatting a new product with the Z generation.
This article deals with the issue of using social media to promote sustainable forest management. Major forest managers see significant value in combining various social media channels and implementing a communication campaign. With the help of social media, it is possible to raise public awareness of rational forest management. The purpose of this research was to conduct an in-depth theoretical and research analysis of the use of increasingly common communication channels such as social media. The research and analysis period was set from 1–26 July 2018. In order to evaluate the effectiveness of communication activities, the social media survey was repeated from 1–21 January 2019 and from 1–21 July 2020. The control analysis focused on the use of the main social media channels. The article assumed the hypothesis of conscious actions in the communication of forest management institutions in social media to communicate the rational use of forest resources. The hypothesis was positively verified on the basis of quantitative and qualitative studies of nonparticipatory observation for selected social media (Facebook, Instagram) and analysis of data contained in social media channels. The pilot study was conducted on 45 forestry entities from Poland. The results of the survey indicate the growing use of social media to communicate with the public about forest management. The dominant share of respondents consider social media as effective channels for forest education. Facebook is the most popular channel for conducting dialogue with the public. The results of the qualitative survey confirm the superiority of a graphic or mixed form of information presentation over the written form alone. This confirms the observed trends of increasing use of infographics, especially in communication with younger generations.
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