Crisis, natural or man-made, is inevitable in our life because of human social interactions. Crises are caused by ineffective communication yet are better solved with effective communication. Scholars have studied social media's role in crisis management as an information propagator and their cost effectiveness during a crisis. Social media can potentially influence multiple public strata during and after the crisis. Social media serves as tools for relationship management which is a crucial part of crisis management; equally, public relations also serve the same. This paper explores how effective crisis communication management can be achieved via Social Networking Systems (SNS). Drawing from the existing literature as the method used, this paper reviews articles and studies on public relations strategy and effective crisis management. It expounds on examples of how relationships can be well-managed through social media in crises. This paper has increased our knowledge of crisis management by understanding how crises are managed. Findings are that crisis communication was managed from four conceptual lenses scholars have investigated; that crises can be prevented- partially if not completely- with a proper crisis communication plan; that having a crisis communication plan may not suffice except is handled by professional relationship managers who know how to communicate and understand the use of the conventional and new media with the influential role of symmetrical communication. Therefore, the paper concluded that since crisis leads to a bad relationship due to a lack of understanding of the situation and behavior and to facilitate this, it suggests that crisis is better managed through effective public relations managers.
Coming from a psychological view of self concepts related theories: schemata and self construal, we investigated the effectiveness of celebrity endorsement in a multicultural society-African context. The study was to examine whether the celebrity endorsement strategy is effective in Africa culture as claimed in some studies. We used focus group discussions comprising people of different ethnic backgrounds in Nigeria. Findings indicate that celebrity endorsement is not effective in Nigeria cultural context and that African audience perceptions of source credibility are markedly different from the Western societies’. However, the study reveals that for celebrity endorsement effectiveness, cultural values play an important role. Recommendations for advertising managers and marketers are discussed as well as suggestions for future research.
Community media remains the only key tool that can facilitate grassroot citizens' participation in nurturing and sustaining true democracy through creating and using information content that is driven by the needs of the communities for themselves and by themselves. By so doing, the citizens partake in determining their future through developing the community and educating their people in a manner and language that they can understand. Moreover, community media enables people from different socio-cultural backgrounds within a community, to share information and exchange ideas in a positive and productive manner. This dialogue among communities can be enriched by understanding how development issues affect them; discovering what others think in other communities; and seeing what other communities have achieved. In this light, participatory radio serves as a means of developing the grassroots emancipation that will enable them to articulate their needs in alignment with the cultural and social impulses of the communities they represent through means of technology, that is, community radio. The role of community radio is heightened by the realization that traditional or orthodox practice of the commercial/mainstream media has failed in achieving some of its basic and expected functions to the society such as serving as a true watchdog of the society, especially in a fledgling democratic system. Thus, this paper undertakes a case for sustainability of community radio in a developing society with a focus on both sides of the equation (production and distribution).
Studies on corruption coverage by newspapers in Nigeria during the Buhari administration focused on broad corruption issues, his first tenure, and almost zero studies on anti-corruption during his ongoing second tenure to lapse in 2023. This study aims to examine anti-corruption reporting by two Nigerian newspapers, Daily Trust and The Nation, within the first and second tenures of the Buhari administration. The study content-analyzed 475 editorial contents covering the first year in each of the first and second tenures (2015/2016 and 2019/2020). Findings revealed that The Nation reported more stories on anti-corruption than the Daily Trust in both the first and second tenures. However, both newspapers recorded a significant drop in corruption coverage in the second tenure. News stories took the lead in the first and second tenures, with 72.4% and 84.4%, respectively. The study found that both newspapers published more front and back page contents in the first tenure than in the second tenure, but published less front and back page reports on corruption compared to reports on the inside pages during the period of study. The newspapers also published more stories, measuring more than 100 lines during the second tenure than the first. In contrast, more uncritical reports of anti-corruption were published in the first tenure than in the second by the two. The study concluded that poor investigative journalism drive, among other factors, was responsible for the decline in corruption reports, especially during the 2019/2020 period. It recommends that newspapers strive not to allow ethno-religious interests to influence editorial responses on corruption and increase their investigative journalism drive to win the corruption war in the country.
Community media remains the only key tool that can facilitate grassroot citizens' participation in nurturing and sustaining true democracy through creating and using information content that is driven by the needs of the communities for themselves and by themselves. By so doing, the citizens partake in determining their future through developing the community and educating their people in a manner and language that they can understand. Moreover, community media enables people from different socio-cultural backgrounds within a community, to share information and exchange ideas in a positive and productive manner. This dialogue among communities can be enriched by understanding how development issues affect them; discovering what others think in other communities; and seeing what other communities have achieved. In this light, participatory radio serves as a means of developing the grassroots emancipation that will enable them to articulate their needs in alignment with the cultural and social impulses of the communities they represent through means of technology, that is, community radio. The role of community radio is heightened by the realization that traditional or orthodox practice of the commercial/mainstream media has failed in achieving some of its basic and expected functions to the society such as serving as a true watchdog of the society, especially in a fledgling democratic system. Thus, this paper undertakes a case for sustainability of community radio in a developing society with a focus on both sides of the equation (production and distribution).
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