The article is devoted to the image of a woman in the traditional worldview of the Kazakh people. Traditional worldviews that are divided into historical types and the evolution of ideas and trends associated with the problem of women which took place at these stages are being studied. It is important to consider the problem of women in the context of the traditional worldview. This is due to the fact that trends and stereotypes about the social role of gender are formed on the basis of deeply rooted ideas that are traditionally passed down from generation to generation. These concepts have evolved over a long history of society and have different aspects: historical, social, economic, political, cultural, religious. Since the central core of all this is the worldview of people, it is important to analyze the image of a woman in the traditional worldview. This allows us to understand the evolutionary path of society's understanding of women's problems and its foundations. To preserve one's identity in the context of today's globalization, it is necessary to study the traditional system of values of the Kazakh people, the evolution of the system of ideas about the place and role of men and women in society, the historical experience of the people in relation to gender relations. In today's world, the globalization of culture and the national renaissance go hand in hand. In the culture of the 21st century, on the one hand, a common world culture of the whole planet is being formed, on the other hand, there is a growing interest in the cultural diversity of each nation and its development. The relationship between cultural heritage and modern culture is clearly reflected in the relationship between tradition and modernity in the image of today's Kazakh woman. Any culture is not established by force in a short time, the factors that regulate the culture of the people are formed over the centuries. Therefore, it is important to systematize the image of the Kazakh woman in modern culture, starting from the analysis of the image of mother in Kazakh mythology, motherhood in the Kazakh genealogy, the image of women in the heroic songs, as well as the image of women in the works of poets. Keywords: image of a woman, traditional Kazakh worldview, essence of a woman, “the concept of a Kazakh woman”, folklore.
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