This paper examines how Canadian constituency campaigns perceive and use data in elections. We apply a conceptual framework for data-driven campaigning, developed from existing literature, to participant observations and interview responses from the Conservative, Liberal and NDP campaigns in a single riding during the general election of 2015. The rhetoric of “big data” notwithstanding, we find significant variation in the extent and nature of the use of data at the constituency level, and that the increasing use of data in electioneering may have a centralizing effect on traditionally stratarchical political party organization.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.