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Purpose The purpose of this paper is to address the knowledge gap by analysing the motivations of driving both users and hosts to the co-working space in Kuala Lumpur, Malaysia as the motives of co-working space is related to how well that space supports their needs. Design/methodology/approach By using a mixed-methods approach, users’ and hosts’ behaviours were studied through the survey and in-depth interview, where 60 users were interviewed, as well as six operators of co-working space and two real estate market experts. Findings Based on the results, convenient location, open space layout and ambiance, shared facilities, membership costs, flexible leases and knowledge sharing are the main motives that drive users to the co-working space and these motives are significantly related to user satisfaction. The results also showed that the users’ motives for working in the co-working space differ mostly from hosts in terms of service attributes. Research limitations/implications The co-working space is more than just an office alternative but is a service-oriented real estate business. By providing the appropriate combination of attributes to succeed financially, co-workspace providers can support most of their members’ tasks, which leads to member satisfaction. Originality/value Research on the co-working place is still inadequate, particularly in Malaysia. Greater knowledge of attributes that influence users’ and hosts’ responses could lead to a better understanding and prediction in determining their needs and preferences.

The consumption of makeup amongst males has not been fully explored by academics nor catered by the marketplace. Therefore, the desires of users are unsatisfied and as their existence are virtually unrecognized. Purchasing is the result of interactions between consumers and their respective societies. This qualitative study aims to reveal male Chinese adolescent makeup purchase behavior by exploring the impact of stereotyping on this emerging segment. Stereotyping contributes to the development of social categorization and can also be an external factor which influence purchasing decisions. The occurrence of makeup being stereotyped as being feminine is a key variable of this study. Findings pinpointed China as being a conservative market with strong traditional values. Not only was China an unfavorable environment in which to develop male makeup as a new life style, but stereotyping was also a strong influencer of social categorization. Even though stereotyping heavily influenced male Chinese adolescent purchasing behavior, it did so in a positive way, guiding adolescents to acknowledge their purchase desires and to explore new values in their conservative society. The lack of research into the male purchasing process was a key inspiration of this study. This study identified possible further research areas for academics and marketeers, especially in terms of male consumer behavior development.

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