The restriction imposed by COVID-19 pandemic has caused a great social change in the world and has affected many sectors, including the sport industry by having an impact and altering the normal development of the sport competitions and events. Therefore, it is fundamental to know sport fans' opinions about the professional championships during the confinement period. The sample is composed by 1025 professional sports leagues fans and major sporting events celebrated in Spain, with people in the age range 18-70. The instrument used to collect data was an adaptation of the American questionnaire designed by Seton Hall University. The results show that 55% of fans thought that sport leagues and events were cancelled on time. Furthermore, 92.8% of the survey respondents would not attend a live match without social distancing measures or without the existence of a vaccine; 67.4% would follow it through mass media resources with the same interest. The population group under 25 feels safe attending sports leagues or events (9.7%). These results might help to take decisions based on preventive measures to guarantee security within the sport context.
Background. As healthy lifestyle and physical activity become more relevant, sports apps are receiving more attention as one of the most convenient tools for monitoring one’s physical condition. While activity-related apps are thought to be effective tools for health care and management, there is still a lack of information on the key factors that motivate individuals to download and use them. Seeing the large selection of different sports apps with similar functions, it can be assumed that other factors, such as certain characteristics of the apps or the user’s characteristics can also influence the consumer’s choice. Methods. The study included 410 physically active subjects who were using sports apps (137 men and 273 women). To establish sports app usage, the questionnaire developed by Ha, Kang, and Ha (2015) was used. The statistical analysis of the data was performed using SPSS. Results. In the analysis of different factors, the perception of sports apps was assessed the most positively. All these factors were more likely to be assessed positively by women than by men (p ≤ .05). The strongest correlations with intentions were found between perceptions of sports apps (enjoyment, ease of use, usefulness, reliability) (r > .5, p ≤ .01) while with other variables correlations were slightly lower. Conclusions. Women are more positive about the use of sports apps, in their perceptions and their connection to the smart device. Intentions to use sports apps are most influenced by perceptions of sports apps and personal innovativeness, which not only directly affects the intentions themselves, but also influences the perceptions that influence the intentions. Keywords: smartphones, smart devices, sports involvement, innovation, perception.
La inteligencia emocional es un factor psicológico clave para generar un vínculo profesor-alumno y un proceso de enseñanza-aprendizaje óptimo. Por ello, el objetivo del presente estudio fue conocer el nivel de inteligencia emocional en docentes de Educación Física. La muestra constó de 94 maestros de Educación Física de diferentes colegios de la Región murciana. El cuestionario, utilizado de forma electrónica, fue el TMMS-24. Los resultados únicamente mostraron una correlación positiva entre la claridad y la reparación emocional, siendo esta última dimensión la que obtuvo mejores puntuaciones entre los participantes. En relación al género, las mujeres manifestaron puntuaciones superiores en la reparación emocional. Por otro lado, los maestros con una experiencia inferior a cinco años mostraron valores superiores en inteligencia emocional, mientras que los más expertos obtuvieron valores superiores en reparación emocional. El análisis de estos resultados ayuda a mejorar los procesos de formación de los docentes en este ámbito. Emotional intelligence is a key psychological factor to generate a teacher-student bond and an optimal teaching-learning process. Thus, the aim of this study was to know the level of emotional intelligence in Physical Education teachers. The sample consisted of 94 Physical Education teachers from different schools in the Region of Murcia. The questionnaire, used electronically, was the TMMS-24. The results only showed a positive correlation between clarity and emotional repair, with the latter dimension obtaining the highest scores among the participants. In relation to gender, females showed higher scores in emotional repair. On the other hand, teachers with less than five years' experience showed higher values in emotional intelligence, while the more experienced ones obtained higher values in emotional repair. The analysis of these results helps to improve teacher training about emotional intelligence.
Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved in the use of social networks. There athletes actively demonstrate their personal lives, professional accents and advertise products. It is important to understand and analyse the impact of social networks on an athlete’s brand and ways to properly position themselves in social media. Using social networks, athletes are closer to fans and consumers than ever before. Based on and applying the Athlete Brand model developed by Arai (2010), this study aimed to investigate students’ attitudes towards athletes’ self-positioning on social networks. Methods. The study involved 367 students (151 men and 216 women) from three Lithuanian universities. The Arai (2010) questionnaire was used for the study. Statistical analysis of the data was performed using SPSS 26.0. Results. It has been found that athletes’ sports performance is statistically significant in the development of a professional athlete’s brand, it is the fundamental aspect that creates the initial status of athlete’s brand. Results showed that the strongest direct causal link was found between an athlete’s athletic performance and lifestyle. It was also found that very strong links, in the opinion of the respondents, were between the athletes’ communication and behaviours. Conclusions. When building an athlete’s brand, it is important to pay attention to three key components: athletic performance, attractive appearance, and marketable lifestyle. These three uses of an athlete’s brand can be explained by specific aspects of sports competitions or components of personal life. However, one of the most important factors in shaping a positive image of an athlete is athletic achievements. Practical implications. This study can provide a consistent consumer approach to key aspects, focusing on consumer attention in athlete positioning. This can help the athlete and marketers develop an appropriate personal branding and positioning strategy in social media, which will then broaden the circle of fans and strengthen the opinion of loyal fans. Athlete’s brand is a set of closely interrelated and fan-centred physical, functional, aesthetic, and emotional elements that sets athlete’s brand apart from competitors and creates financial benefits for the athlete. The brand creates benefits not only for the athlete, but also for the market participants around him/her (consumer/fan, commercial brand), which can be called the functions of the brand. Keywords: Athlete’s image, social network, brand relationship.
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