Traditional Indian apparels consumer market is still a niche market. The main aim of this article is to observe the influence of perceived quality, price sensitivity, perceived value, status consumption, consumer traits relating to product design (centrality of visual product aesthetics (CVPA), product knowledge (independent variables) on purchase intention of traditional Indian apparels. A structured questionnaire was circulated among respondents in Delhi NCR to collect data. Convenience sampling was employed for data collection. The psychometric properties of purchase intention for Traditional Indian apparels were examined by testing the reliability and validity of the measures. Multiple Regression tool was used to find out the relationship between independent variables on dependent variable (purchase intention). The regression results revealed that perceived quality, CVPA were found to have significant and positive effect on consumer’s intention to purchase Indian traditional apparels.

The present study was undertaken to create job opportunities for hearing-impaired individuals in garment-manufacturing and sequin-finishing units. Employment is not only a statistical and practical issue but also a human rights and entitlement issue. The differently abled are no exception to this basic right. Disability is no longer a welfare or charity issue. However, unlike non-disabled people, people with disabilities, more often than not, face difficulties in getting educated and in accessing vocational training and higher education. Working with people with disabilities can be challenging, but by providing them with work and recognition, it can be the beginning of another way of life rather than the end of life for them. It is important to identify their capabilities and accordingly find suitable jobs, wherein with proper training along with encouragement, compassion, and constant motivation, they can effectively adapt to and settle in specific job operations. This study identifies various operations in different sections of these units and explores the training possibilities there, in an attempt to make the hearing impaired employable. Because of their limited abilities, it requires additional efforts for them to compete in the open labor market. Thus, this is an attempt to prove that hearing-impaired individuals can be gainfully employed in open employment situations.